| Twarketing: Twitter Marketing Case Studies |
| Tweet, Follow Or Get Out Of the Way |
Robert Scoble decided to do a live video cast on how he keeps up with over 70,000 followers on Twitter. He also gives an example of how he uses FriendFeed to filter all the people he follows on that platform.
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I was very disappointed with this list. I would have thought that more of these companies would have by now had a Twitter presence, but I was sadly mistaken.
Only 25 of the 100 companies had a Twitter status. I was most impressed with Zappos (@zappos) with over 90K+ followers and I was least impressed with Stew Leonard’s @stewleonards at only having 5 followers. Stew Leonard’s should really take a look at what Whole Foods (@wholefoods) is doing on Twitter.
Three companies that I feel are really missing the boat on not being on Twitter are eBay, Fedex and T-mobile. All of these companies should follow Comcast (@comcastcares) for its great customer service via Twitter.
|
Rank |
Company |
Twitter Status |
Followers |
|---|---|---|---|
|
1 |
NetApp |
||
|
2 |
Edward Jones |
N/A |
|
|
3 |
Boston Consulting |
N/A |
|
|
4 |
|
||
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
5 |
Wegmans Food Markets |
|
|
|
6 |
Cisco Systems |
N/A |
|
|
7 |
Genentech |
N/A |
|
|
8 |
Methodist Hospital |
N/A |
|
|
9 |
Goldman Sachs |
N/A |
|
|
10 |
Nugget Market |
N/A |
|
|
11 |
Adobe Systems |
||
|
12 |
Recreational |
N/A |
|
|
13 |
Devon Energy |
N/A |
|
|
14 |
Robert W. Baird |
N/A |
|
|
15 |
W. L. Gore & |
N/A |
|
|
16 |
Qualcomm |
N/A |
|
|
17 |
Principal Financial |
N/A |
|
|
18 |
Shared Technologies |
N/A |
|
|
19 |
OhioHealth |
285 |
|
|
20 |
SAS |
N/A |
|
|
21 |
Arnold & Porter |
8 |
|
|
22 |
Whole Foods Market |
|
|
|
23 |
Zappos.com |
90,115 |
|
|
24 |
Starbucks |
50,990 |
|
|
25 |
Johnson Financial |
N/A |
|
|
26 |
Aflac |
N/A |
|
|
27 |
QuikTrip |
N/A |
|
|
28 |
PCL Construction |
N/A |
|
|
29 |
Quicken Loans |
http://twitter.com/quickenloans |
639 |
|
30 |
Bingham McCutchen |
N/A |
|
|
31 |
CarMax |
774 |
|
|
32 |
Container Store |
N/A |
|
|
33 |
JM Family |
N/A |
|
|
34 |
Umpqua Bank |
N/A |
|
|
35 |
Kimley-Horn & |
N/A |
|
|
36 |
Alston & Bird |
N/A |
|
|
37 |
TDIndustries |
N/A |
|
|
38 |
Microsoft |
2,701 |
|
|
1,529 |
|||
|
39 |
Paychex |
N/A |
|
|
40 |
EOG Resources |
N/A |
|
|
41 |
Camden Property |
N/A |
|
|
42 |
Plante & Moran |
N/A |
|
|
43 |
Rackspace Hosting |
N/A |
|
|
44 |
NuStar Energy |
N/A |
|
|
45 |
King’s Daughters |
N/A |
|
|
46 |
American Fidelity |
N/A |
|
|
47 |
DreamWorks Animation |
N/A |
|
|
48 |
Mattel |
N/A |
|
|
49 |
Intuit |
1,820 |
|
|
50 |
Burns & |
N/A |
|
|
51 |
Ernst & Young |
N/A |
|
|
52 |
Booz Allen Hamilton |
N/A |
|
|
53 |
Stew Leonard’s |
5 |
|
|
54 |
Erickson Retirement |
N/A |
|
|
55 |
Salesforce.com |
701 |
|
|
56 |
KPMG |
123 |
|
|
57 |
Novo Nordisk |
N/A |
|
|
58 |
PricewaterhouseCoopers |
N/A |
|
|
59 |
Scripps Health |
621 |
|
|
60 |
Scottrade |
246 |
|
|
61 |
Deloitte |
469 |
|
|
62 |
Griffin Hospital |
N/A |
|
|
63 |
Mayo Clinic |
709 |
|
|
64 |
Milliken |
N/A |
|
|
65 |
Texas Instruments |
609 |
|
|
66 |
MITRE |
N/A |
|
|
67 |
Children’s |
N/A |
|
|
68 |
Southern Ohio |
N/A |
|
|
69 |
National Instruments |
N/A |
|
|
70 |
Stanley |
N/A |
|
|
71 |
Men’s Wearhouse |
N/A |
|
|
72 |
Nordstrom |
1,640 |
|
|
73 |
Chesapeake Energy |
N/A |
|
|
74 |
Alcon Laboratories |
N/A |
|
|
75 |
Atlantic Health |
N/A |
|
|
76 |
Lehigh Valley |
N/A |
|
|
77 |
Northwest Community |
N/A |
|
|
78 |
Marriott |
2,940 |
|
|
79 |
Baptist Health South |
N/A |
|
|
80 |
Bright Horizons |
N/A |
|
|
81 |
S.C. Johnson & |
N/A |
|
|
82 |
Perkins Coie |
N/A |
|
|
83 |
eBay |
|
|
|
84 |
Juniper Networks |
75 |
|
|
85 |
Arkansas Children’s |
N/A |
|
|
86 |
CH2M HILL |
N/A |
|
|
87 |
Orrick Herrington & |
N/A |
|
|
88 |
Publix Super Markets |
N/A |
|
|
89 |
Herman Miller |
N/A |
|
|
90 |
FedEx |
N/A |
|
|
91 |
Gilbane |
N/A |
|
|
92 |
Four Seasons Hotels |
N/A |
|
|
93 |
Valero Energy |
N/A |
|
|
94 |
Build-A-Bear |
893 |
|
|
95 |
Kimpton Hotels & |
N/A |
|
|
96 |
T-Mobile |
N/A |
|
|
97 |
|
||
|
98 |
Vanderbilt |
N/A |
|
|
99 |
General Mills |
N/A |
|
|
100 |
SRA International |
5 |
Of all the 100 companies listed I would definitely consider working for Zappos. Not only have they taken their Twitter status to the next level with http://twitter.zappos.com/ but they really get what most of us are looking for in a laid back and fun working environment.
Check out the video Fortune created about Zappos
http://money.cnn.com/video/ft/#/video/fortune/2009/01/21/fortune.bctwf.zappos.fortune
Please let me know if you find anymore of these companies on Twitter. Just shoot me a reply or DM @twarketing
All the best
JB
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