If you have not seen them yet, you Will.  @isaiahmustafa the Old Spice Guy has taken @oldspice to new viral heights with over 5.9 million views on Youtube.  This campaign has taken the Old Spice Twitter account from 3271 followers on July 11th 2010 to over 77k followers at this present date. The Old Spice Guy has made over 180+ Youtube video responses to his Twitter followers. My favorite so far has to be the one he did for @mrskutcher and @biz.  The numbers don’t lie and will eventually create many copy cat type campaigns in due time.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

@kingjames and @colderice

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. Featured Twarketing Profile “ColderICE” Wins Savviest In Social Media Award John Lawson from ColderICE.com has been recognized by StartupNation...

Related posts brought to you by Yet Another Related Posts Plugin.

Mr. Bill Gates @billgates is in the Twitter Building!!!  Social Media Guide @Mashable has reported that Twitter’s Caroline Mizumoto tweeted about Mr. Gates finally actively tweeting online. Word spread fast and Mr. Gates reached 100k followers in @oprah like speed. Ashton Kutcher (@aplusk) is still at the top of the list at just over 4.3 million followers but Britney Spears (@britneyspears) is not that far behind him at 4.2+ followers. At the current pace of about 10k+ followers per hour Mr. Gates should reach the 1 million dollar club in a few days.  At this rate Mr. Gates will have more followers than his own @Microsoft_Xbox, @Microsoft, @Office_Live, @MicrosoftPress, @MSFTResearch, @Office and @SharePoint combined by lunch time on Wednesday, Jan 2oth.

So if you get the chance say hello to Mr. Gates. Who knows he might just follow you and donate millions of dollars to your cause…. NOT..;-) Welcome to the Twitterverse Mr. Gates. I look forward to following your updates.

All the best

JB

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

If you have been a fan of the Late Show with David Letterman like I have been for years you know that he is not that computer savvy. So this was a monumental act for him. What he does not realize is that by doing this for the fist time himself he has just brought even more attention to his show than ever before.

The Late Show has had a Twitter account for The Late Show @Late_Show and has been up for some months now but Mr. Letterman had nothing to really do with it. Here is David Letterman’s first tweet. “Do you smell veal and peppers?”  More and more celebrities are seeing the potential power of Twitter.  Mr. Letterman had Actor Kevin Spacey on @KevinSpacey who said he only joined Twitter because his business manager said he should and now Kevin has just over 1.4 million followers.  Actors see Twitter as a direct connection to their adoring fan base.

So Mr. Letterman, Here are my Top 10 reasons why you should be on Twitter and Tweet more often.

Number 10. Twitter is fun, cool and hip and would impress all the young interns on your show.
Number 9. Jimmy Fallon @jimmyfallon has 2.3 million followers and you don’t want to let that young wipper snapper get the best you.
Number 8. Jay Leno of the Jay Leno Show @nbcjay has just over 20k followers and he just got a new show after leaving his old one.
Number 7. The Tonight Show with Conan O’Brien @nbcconan has just over 20k followers and Conan just became the new host but is gaining ground on Jay’s new show.
Number 6. George Lopez of Lopez Tonight has 83k+ followers @georgeLopez and that show only started last month. So get with it Homes!
Number 5. Wanda Sykes has a new late night show that airs on Saturday nights and it does not have a Twitter account yet but Watchout when she does.
Number 4. Many of your day time show competition like Barbara Walters @BarbaraJWalters of  The View and Ellen DeGeneres @theEllenShow are killing you on Twitter with almost 4.5 million between them and they are women with blond hair.
Number 3. The Monique Show @TheMoNiqueshow is on BET and she even has over 15k followers. Oh No She Didn’t!
Number 2. Twitter is FREE for now.
And the number one reason David Letterman should be on Twitter and Tweet more often……….. The Arsenio Hall Show Just declared Twitter War on you and his show has been off the air since 1994.  Things that make you say HUMMMMMMM.

All the best Mr. Letterman.

JB

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

If you have not added your Twitter account to your Linkedin profile now is the time.
Linkedin and Twitter have official partnered and it is about to make a big dent in the Social Networking space.

Not only can you now have multiple Twitter accounts added to your Linkedin profile but all hashtags are now recognized. So please use #twarketing if you post this article to your Twitter feed. The only thing I suggest is that you don’t post all of your Tweets to your Linkedin account. When setting up your Twitter account on Linkedin use the selection that allows you to only post the tweets with “Share only tweets that contain #in” hashtag. Take a look at what Reid and Biz below have to say and let me know your thoughts.

Click here to learn more about Twarketing on Linkedin

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. Biz Stone & Tavis Smiley Talk About How Twitter Will Make Money This was an interesting conversation between Christopher (Biz) Stone...

Related posts brought to you by Yet Another Related Posts Plugin.

I thought this was a very creative way to get those who are not opera goers to learn more about both Twitter and the Opera. What are your thoughts?

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Is @aplusk Ashton Kutcher smiling now that major corporations are eating his dust when it comes to followers on Twitter? Now that his twitter account is about to make it to the 4 million mark of followers more and more corporations are finally surpassing this million follower milestone. This just recently happened to Dell’s @DellOutlet twitter account and there was no real fan fare on their part.

Lionel Menchaca Dell’s Chief Blogger just wrote that the million follower mark just kinda snuck up on them. He further writes that they are happy to be in the company of other brands like @Google, @WholeFoods, @Zappos, and @JetBlue

We here at @Twarketing have been tracking these corporate brands using site like Twitterholic and Twittercounter and we have come to one conclusion.  This million follower mark is just the beginning. If you look at the corporate brands that are not major celebrities, sport figures, news agencies, popular online publications and of course Twitter themselves the top 10 would round out like this:

	Corporation/Brand	Twitter Followers	Twitter Friends	Twitter Name
1	Google	1,457,835	167	@google
2	Whole Foods	1,263,357	512,976	@wholefoods
3	Zappos	1,214,336	400,421	@zappos
4	woot	1,207,896	16,517	@woot
5	JetBlue	1,132,685	117,628	@jetblue
6	DellOutlet	1,098,523	24	@delloutlet
7	Ustream	1,074,034	108	@ustream
8	Amazon MP3	997,247	544	@amazonmp3
9	CBOE	794,896	5,791	@CBOE
10	CME Group	786,454	2,602	@CMEGroup

Let me know your thoughts on how your brand is doing on Twitter.

All the best

JB

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. 1 Million Twitter Follower Milestone For SouthWest Airlines Congratulations to Southwest Airlines @SouthwestAir on becoming part of...

Related posts brought to you by Yet Another Related Posts Plugin.

How many of you would donate money to the founders of Twitter if they put a simple “PayPal Donate” button on your Twitter profile page? I just read an article by Claire Cain Miller @clairecm of the New York Times “Bits Blog” that stated how Dell has made over 3 million dollars from its “Free” Twitter account. I am sure if you took into consideration the referral and repeat business stemming from this Twitter traffic, that 3 million is probably more like 5 million.

Here is my theory. What if Dell made a donation of say 50 cents per follower that directly purchased an item from a Twitter link? @DellOutlet on Twitter currently has 758,311 followers. Lets just take 10% of those followers or 75k and multiply that by the 50 cents.  Ok that figure comes out to be about $37,500.  CBS charged a record $2.6 million for a 30-second spot during Super Bowl XLI. That’s roughly $87,000 per second. Do you think Dell would have made the same type of ROI it did with Twitter if it had purchased a 2.6 million dollar Super Bowl ad?

Don’t get me wrong I know Twitter is not lacking in venture capital to keep its doors open but I also don’t mind paying for a service that can bring me the type of Return on Investment that Twitter has freely given to major corporations like Dell, @Starbucks, @JetBlue and @Whole Foods just to name a few.

So here is my suggestion to Twitter.  Create a simple “PayPal  Donate” button and place it on your “How do you make money from Twitter?” page that is located in the “About us” section of the Twitter website.  If you choose not to profit yourselves from the donations, may I suggest a few charities that would be more than willing to take the much needed funds of your hands.

Juvenile Justice Fund

Johns Hopkins University  to support pancreas cancer research

So I ask you again, would you mind if Twitter placed a “Donate” button on your Twitter account profile ? How much is your Twitter account worth to you these days? Please share what your Twitter account is worth and also share if given the chance how much would you donate to keep your Twitter account?

All the best

JB

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. Biz Stone & Tavis Smiley Talk About How Twitter Will Make Money This was an interesting conversation between Christopher (Biz) Stone...
2. 5 Corporate Brands With 1 Million Or More Followers On Twitter Is @aplusk Ashton Kutcher smiling now that major corporations...
3. Microsoft’s Bill Gates Has Joined The Twitter Universe Mr. Bill Gates @billgates is in the Twitter Building!!! ...

Related posts brought to you by Yet Another Related Posts Plugin.

If you don’t know by now the KFC (@kfc_colonel) Free Chicken Meal offer from Oprah (@oprah) is now over.  KFC pulled the offer and is now having the President of KFC apologize to America through a youtube video.  Both Oprah and KFC should have realized that this type of promotion had the makings of disaster. I was one of the lucky ones to actually redeem my coupon but I could not get the grilled chicken or my choice of sides as advertised on the coupon. I had to settle for a substitution of the original recipe and coleslaw with mashed potatoes. I was not mad at them for the substitution and I really appreciated them still honoring the coupon even though they had run out of the grilled chicken. But I was one of the lucky ones because now there is only a “Rain Check” waiting for anyone willing to bring their Oprah/KFC coupon into a KFC location.  Check out the details below.

One good learning experience that came out of this mess for both KFC and Oprah was the marketing impact this offer had on both their brands. This will be an obvious case study on what not to do with a free meal offer.

The Twitter impact was also both good and bad. KFC and Oprah were both top trends for the past few days almost bringing the Twitter platform to a halt. This serge of traffic pushed Oprah’s followers over 900k but only increased KFC to just over 2k.

I in turn got a Tweet from KFC to my @jbrath twitter account saying they would make good on me not getting to sample the Kentucky Grilled Chicken with my free coupon.  They instructed me to send them a DM and they would take care of me.  So KFC its on you to redeem yourself to me and all those millions of people who were turned away empty handed with no grilled chicken on behalf of Oprah.

I will update this blog post with the KFC answer to my DM.

Let me know your thoughts

JB

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. Microsoft’s Bill Gates Has Joined The Twitter Universe Mr. Bill Gates @billgates is in the Twitter Building!!! ...

Related posts brought to you by Yet Another Related Posts Plugin.

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related posts:

1. Microsoft’s Bill Gates Has Joined The Twitter Universe Mr. Bill Gates @billgates is in the Twitter Building!!! ...

Related posts brought to you by Yet Another Related Posts Plugin.