If you have not added your Twitter account to your Linkedin profile now is the time.
Linkedin and Twitter have official partnered and it is about to make a big dent in the Social Networking space.

Not only can you now have multiple Twitter accounts added to your Linkedin profile but all hashtags are now recognized. So please use #twarketing if you post this article to your Twitter feed. The only thing I suggest is that you don’t post all of your Tweets to your Linkedin account. When setting up your Twitter account on Linkedin use the selection that allows you to only post the tweets with “Share only tweets that contain #in” hashtag. Take a look at what Reid and Biz below have to say and let me know your thoughts.

Click here to learn more about Twarketing on Linkedin

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This was an interesting conversation between Christopher (Biz) Stone (@biz) and PBS Show host  Tavis Smiley (@tavissmiley).  I have been saying all along that Twitter should not concentrate on the advertising dollars but on the companies and corporations who are making money on Twitter.  Corporations like Dell, BestBuy, Jetblue and Zappos have made millions from their F_R_E_E Twitter accounts. 3 Million Dollars, Dell And A PayPal “Donate” Button I for one would not mind paying for a premium account from Twitter, especially if you gave me a way to organize the people who followed me and gave me Google like analytics as well. I still think Twitter should also consider making money on  major events like the NFL’s Super Bowl,  the PGA’s Masters and major elections. Twitter’s New Election 2008: Twitter Branding At It’s Best As Twitter grows it will have ample opportunity to make money, I just hope to be a part of that money making process when it happens.

See or listen to the full interview by clicking here.

All the best

JB

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I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

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If you missed Ashton Kutcher Live early this morning  you missed history when Mr. Punked himself went over the 1,000,000 mark of followers on twitter.

All I can say is that I knew this would happen eventually but I would not have thought it would be Ashton of all people. I was rooting  for Obama…;-)

But Ashton and CNN went at it toe-to-toe and Ashton prevailed.

Here is the Tweet he sent out when he hit the 1 Million mark.

This is the first milestone but it won’t be the last for Twitter. I predict someone will get to the 2,3,4 and 5 million mark before the end of this year. So hold onto your hat Twitter Universe we are in for a bumpy ride…;-)

Holla

Jazzy

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If Evan Williams @ev is still trying to figure out what Twitter is going to become then we should just let him think.  Twitter is on the verge of  BLOWING the HECK UP yet most of us, and this includes Evan are unsure what  to do with it. I for one am hooked and have to thank Social CRM Expert Brent Leary @brentleary for not giving up on me when I said to him “What the HECK is a TWEET! and what shot do I need from my doctor so I am not exposed to it.”

The mantra of this blog is Tweet, Follow or Get OUT of the Way and this holds true to all the users and haters of Twitter. Evan mentions in his Ted speech that Twitter was a side project started on a hunch. This blog is a side project started on a hunch that Twitter will grow so much and be such a big part of the mainstream marketing industry, Twarketing results on Google would be in the billions. These Results 1 – 10 of about 1,020 for twarketing are growing quite well as of the date of this post.

So Evan, keep those hunches coming and maybe one day I can buy you lunch in LA from OMG WTF BBQ!!!!1eleven @omgwtfkogibbq
and you can buy me some gas #atlgas here in GA

Holla..;-)

JB

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I am not sure if you all noticed a little change in the Twitter Layout lately. This placement of the Twitter Search link could easily become an advertisement.  Now I would not blame them if they sold this space and I would suspect that the powers that be at Twitter are testing to see if anyone complains via tweeting about the placement.  If I were Twitter I would just GO FOR IT and let the chips fall where they may with all who would not like it.

Let me know your thoughts

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Twitter Address: @quickenloans

Subject: America’s #1 Online Lender, Quicken Loans

Marketing Challenge: Distinguish their brand name shared by major bookkeeping software manufacturer and continue to bolster their lead in the online mortgage business.

Favorite Follows: @zappos and @feedbackcentral

Check out the Podcast:

Download Twarketing Podcast #2 Quicken Loans (6) – 25.59 MB

When you think of Quicken, most immediately think of the best selling bookkeeping software by Intuit.  When I did the research for my blog post Fortune 100 Best Companies to Work For I mistakenly assumed that Quicken Loans was a part of Intuit. I was then notified by Kelly LaVaute, Senior Copywriter and manage all of their social media that Quicken Loans was a totally separate company from Intuit.  The story of how Quicken Loans became the number one online mortgage broker is quite a marvel especially with how much of a crisis the mortgage industry is in right now.

Matt Cardwell, the Director of Web Marketing (@thefitnessnerd) made mention that the company was bought back from Intuit  by Dan Gilbert the original founded in July 2002. Gilbert led a small group of investors in purchasing the company back from Intuit, retaining the Quicken Loans name in perpetuity. The company has been privately held since that time.

Customer Service
Quicken Loans prides itself on customer service and has used Twitter as an intricate part of how to communicate with their prospects and customers. Kelly@ Quicken Loans @quickenloans can answer a wide variety of questions regarding mortgages as well as a great fish and chip place to eat in Detroit.  Here are a few of her most recent Tweets.

Customer Feedback
Qwicken Loans just recently lunched another Twitter account specifically to get user and customer feedback. Cora @feedbackcentral is in charge of organizing live user feedback sessions. Users can share their feedback and get to see results of their suggestions on the quickenloansfeedbackcentral.com site and on Twitter. Check out some of the Tweets from @feedbackcentral

Education
Quicken Loans is very conscious of the current state of the economy and looks to help in educating their customers on how to prepare themselves for managing a mortgage. They have setup the Quizzle.com website and @quizzle in order to assist the home buyer and seller with an array of financial tools. These tools include a home value report, a mortgage evaluator, a budgeting tool and a free credit report.

Customer Satisfaction
Quicken Loans has also created a Youtube Channel to capture the unscripted videos of their many satisfied customer experiences with Quicken Loans. Here is one of my favorites.

Bottom Line
Quicken Loans has truly embraced social media and gained a real presence on Twitter. Both Kelly and Matt agree that the key to being successful in communicating through these new forms of social marketing is having the support of their company when uncharted issues-both good and bad-arise.  In fact, this Quicken Loans team charged with innovatively building customer relationships is in the unique, empowered position to use social media to with little interference from its legal department. Kelly, Matt, Cora and the rest of the Quicken Loans social media crew are entrusted to be the voice of the company, working in tandem with one common company goal: “Making sure with every client, every time, they deliver on the promise to make it the best mortgage experience ever”.

Places to find Quicken Loans

1.       Quicken Loans on Twitter

2.       Quicken Loans on Facebook

3.       Quicken Loans on Yahoo! Answers

4.       Quicken Loans on YouTube

5.       Quicken Loans on MySpace

6.       Quicken Loans on Flickr

7.       Quicken Loans on Zillow

8.       Quicken Loans on LinkedIn

Quicken Loans also operates the following blogs:

1.       Quicken Loans What’s The DIFF? blog

2.       Quicken Loans Insider

3.       Quicken Loans Community DIFF

Quizzle has its own personality via the following:

1.       Quizzle on Twitter

2.       Quizzle on Yahoo! Answers

3.       Quizzle on Facebook

4.       Quizzle blog

Twitterholic Stats:

Kelly @ QuickenLoans is ranked 18,845th on twitterholic! (by followers)

Kelly @ QuickenLoans is ranked 26th in their location on twitterholic! (by followers in ‘Detroit, MI‘)

TweetStats:

Kelly@quickenloans top five words from their TweetCloud: mortgage, rates, fixed, rate, 30yr.

Here are the people Kelly@quickenloans Replies to the most. @jenwebmkt, @kauf, @rrcarter, @amurphy and @feedbackcentral are part of her top 5.

Kelly@quickenloans gets a grade of  99.8 from Twitter Grader

ShareThis

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Twitter had better get prepared to see yet another serge in growth of its newly cool service. Now that Jon Stewart of the Daily Show has made Twitter one of his “Old Man Stewart Shakes His Fist At” segments. In this video you will see how much the media elite has embraced Twitter use. There is now a list of Media People Using Twitter.  I predict that by the end of 2009 someone’s Twitter account will have one million followers. This was funny.

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Twitter Address: @colderice

Subject: Ebay Platinum Power Seller John Lawson

Marketing Challenge: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)

I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for something more.  ColderICE was an idea that John shared with me while taping some interviews at his home last year.  The ColderICE idea has now become a concept and is fast becoming a full blown reality with the help of Twitter.

John or ColderICE (@colderice) has gone from a handful of followers to 1500+ in less than 6 months. He has also become a Twonster when it comes to tweeting about  his ColderICE concept.  The ColderICE concept is all about Internet Commerce Education. It started with commerce via eBay and has evolved to all aspects of marketing, selling products and services on the Internet.  John is also the host of the ColderICE podcast on his blog Colderice.com where he interviews some of the best in the business of when it comes to doing commerce on the Internet.

This was a fun first show with my good friend John Lawson.  John shares some great tips on what he does on a daily basis to promote his blog ColderICE.  John stresses that no one wants to be marketed too all day all the time.  John uses Twitter to make a difference in someones life by sharing quality content.  Creating a Buzz on Twitter is the key for those who want to be successful influencers.  John also shares his opinion on why creating value on twitter is not enough. The more you give the more you get back in life as well as on Twitter.  So please take a listen to our short conversation and give me your thoughts on how our first show made out.

Download Twarketing Podcast #1 ColderICE (220) - 20.83 MB

Twitterholic Stats:

Joined Twitter on: 2008-04-26 00:07:50

John is ranked 4,424th on twitterholic! (by followers)

John is ranked 42nd in their location on twitterholic! (by followers in ‘Atlanta, Georgia‘)

TweetStats:

John’s Top 3 Twitter apps are: Twhirl, TweetDeck and everyone’s favorite. The Web John also enjoys using TwitterBerry for his mobile Tweets.

Here are the people John Replies to the most.  @andotherstuff, @rksmythe, @Scott_Pooler, @aswas and @brentleary are part of his top 5.

This is John’s ReTweetability Index.The ReTweetability Index measures and ranks Twitter users based on the infectious power of their tweets. This number accounts for number of followers and Tweets overall, so it is a true indicator of infectiousness.

John gets a grade of  99.8 from Twitter Grader

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Here is part one of the Guy Kawasaki post “How To Use Twitter As A Twool” done as an animation thanks to the guys at vizedu.com

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