Mr. Bill Gates @billgates is in the Twitter Building!!!  Social Media Guide @Mashable has reported that Twitter’s Caroline Mizumoto tweeted about Mr. Gates finally actively tweeting online. Word spread fast and Mr. Gates reached 100k followers in @oprah like speed. Ashton Kutcher (@aplusk) is still at the top of the list at just over 4.3 million followers but Britney Spears (@britneyspears) is not that far behind him at 4.2+ followers. At the current pace of about 10k+ followers per hour Mr. Gates should reach the 1 million dollar club in a few days.  At this rate Mr. Gates will have more followers than his own @Microsoft_Xbox, @Microsoft, @Office_Live, @MicrosoftPress, @MSFTResearch, @Office and @SharePoint combined by lunch time on Wednesday, Jan 2oth.

So if you get the chance say hello to Mr. Gates. Who knows he might just follow you and donate millions of dollars to your cause…. NOT..;-) Welcome to the Twitterverse Mr. Gates. I look forward to following your updates.

All the best

JB

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Congratulations to Southwest Airlines @SouthwestAir on becoming part of the 1 million twitter follower club. Southwest joins @JetBlue as the only two major airlines to have this distinction.

I happened to have the pleasure to do an interview with one of the voices of Southwest Air, Christi Day @christiday back in March of 2009. One thing led to another and I got busy with other projects and I never release the podcast interview. Well since this monumental occasion has occurred, I thought it fitting to finally make this lost interview with Christi available for all to listen.
Please take a listen and be sure to take advantage of the  TWITTERLUV offer that will get you $10 off your next Southwest Airline flight.

Congratulations again Southwest Airlines and thanks Christi for being so patient on the release of this podcast. It was an honor to interview you.

Download - Twarketing Interview with Christi Day of Southwest Airlines (25)

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If you have been a fan of the Late Show with David Letterman like I have been for years you know that he is not that computer savvy. So this was a monumental act for him. What he does not realize is that by doing this for the fist time himself he has just brought even more attention to his show than ever before.

The Late Show has had a Twitter account for The Late Show @Late_Show and has been up for some months now but Mr. Letterman had nothing to really do with it. Here is David Letterman’s first tweet. “Do you smell veal and peppers?”  More and more celebrities are seeing the potential power of Twitter.  Mr. Letterman had Actor Kevin Spacey on @KevinSpacey who said he only joined Twitter because his business manager said he should and now Kevin has just over 1.4 million followers.  Actors see Twitter as a direct connection to their adoring fan base.

So Mr. Letterman, Here are my Top 10 reasons why you should be on Twitter and Tweet more often.

Number 10. Twitter is fun, cool and hip and would impress all the young interns on your show.
Number 9. Jimmy Fallon @jimmyfallon has 2.3 million followers and you don’t want to let that young wipper snapper get the best you.
Number 8. Jay Leno of the Jay Leno Show @nbcjay has just over 20k followers and he just got a new show after leaving his old one.
Number 7. The Tonight Show with Conan O’Brien @nbcconan has just over 20k followers and Conan just became the new host but is gaining ground on Jay’s new show.
Number 6. George Lopez of Lopez Tonight has 83k+ followers @georgeLopez and that show only started last month. So get with it Homes!
Number 5. Wanda Sykes has a new late night show that airs on Saturday nights and it does not have a Twitter account yet but Watchout when she does.
Number 4. Many of your day time show competition like Barbara Walters @BarbaraJWalters of  The View and Ellen DeGeneres @theEllenShow are killing you on Twitter with almost 4.5 million between them and they are women with blond hair.
Number 3. The Monique Show @TheMoNiqueshow is on BET and she even has over 15k followers. Oh No She Didn’t!
Number 2. Twitter is FREE for now.
And the number one reason David Letterman should be on Twitter and Tweet more often……….. The Arsenio Hall Show Just declared Twitter War on you and his show has been off the air since 1994.  Things that make you say HUMMMMMMM.

All the best Mr. Letterman.

JB

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John Lawson from ColderICE.com has been recognized by StartupNation (http://www.startupnation.com) as one of the top businesses in its 2009 Home Based 100 competition under the category of Savviest in Social Media.

John’s company ColderICE was one of the first featured as a Twarketing Profile and Case Study. Twitter and ColdedICE: Twarketing Case Study Number One

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically some of today’s most well known businesses started in a downturn, including Microsoft and General Electric.

“The 2009 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”

“This is by far one of the coolest recognitions ever for me” said John Lawson, editor of ColderICE.com, a education portal for internet business owners. “This is the first year that this category has been acknowledged and to be the first winner is truly trail blazing. Social media is officially on the map and now I get to be the first pin.”

The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the savviest in social media – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today. MSN publishes the ranking as well in an editorial collaboration with StartupNation. The ten categories for 2009 include:

· Recession Busters

· Savviest in Social Media

· Most Innovative

· Boomers Back in Business

· Greenest

· Yummiest

· Wackiest

· Highest Vote-Getters

· Most Slacker-Friendly

· Most Glamorous

John Lawson was selected from among thousands of contestants by a StartupNation judging panel, which issues the ranking results annually in the November.

The full results of the Home-Based 100 ranking are available on StartupNation’s website at http://www.startupnation.com/homebased100/. The 2009 ranking was sponsored by Microsoft Office Live, Infusionsoft and FedEx Office.

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If you have not added your Twitter account to your Linkedin profile now is the time.
Linkedin and Twitter have official partnered and it is about to make a big dent in the Social Networking space.

Not only can you now have multiple Twitter accounts added to your Linkedin profile but all hashtags are now recognized. So please use #twarketing if you post this article to your Twitter feed. The only thing I suggest is that you don’t post all of your Tweets to your Linkedin account. When setting up your Twitter account on Linkedin use the selection that allows you to only post the tweets with “Share only tweets that contain #in” hashtag. Take a look at what Reid and Biz below have to say and let me know your thoughts.

Click here to learn more about Twarketing on Linkedin

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Ok, I wanted to do a Forbes list that I thought was interesting, so I choose American’s Top 10 Small Public Companies.  This Top 10 list started out strong but those ranked ultimately became disappointing with only 3 out of the 10 having a Twitter presence. I was most impressed with Lumber Liquidators (@hardwoodforless) and Allegiant Air (@allegiantair) being on Twitter, being non-technology related companies.  I totally expected Rackspace  (@rackspace) to have a presence.

Lumber Liquidators went a step further by creating a very informative and branded Twitter background that gave additional information on how to contact their customer care center by 800 number.   I was most disappointed with Green Mountain Coffee which had a great website and blog but no Twitter address visible on either.  All of these public corporations had some form of media section on their website that did have downloadable pdf files and one even had a webcast selection.  Why they have not added a FREE Twitter address is beyond me.

There are 200 of these companies on this list. We are going to break down all 200 ten at a time until we get through the whole list. We will then do our own ranking based on all the companies that have a Twitter presence.  Let us know your thoughts on our findings.

All the best

JB

	Corporation/Brand	Twitter Followers	Twitter Friends	Twitter Name
1	Lumber Liquidators	667	551	@hardwoodforless
2	Allegiant Air	7,343	7,385	@allegiantair
3	Quality Systems	N/A	N/A
4	LHC Group, LLC	N/A	N/A
5	Green Mountain Coffee Roaters	N/A	N/A
6	Transcend Services	N/A	N/A
7	Rackspace	4,257	1,695	@rackspace
8	NVE Corporation	N/A	N/A
9	American Public Education	N/A	N/A
10	American Science & Engineering	N/A	N/A

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I thought this was a very creative way to get those who are not opera goers to learn more about both Twitter and the Opera. What are your thoughts?

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Is @aplusk Ashton Kutcher smiling now that major corporations are eating his dust when it comes to followers on Twitter? Now that his twitter account is about to make it to the 4 million mark of followers more and more corporations are finally surpassing this million follower milestone. This just recently happened to Dell’s @DellOutlet twitter account and there was no real fan fare on their part.

Lionel Menchaca Dell’s Chief Blogger just wrote that the million follower mark just kinda snuck up on them. He further writes that they are happy to be in the company of other brands like @Google, @WholeFoods, @Zappos, and @JetBlue

We here at @Twarketing have been tracking these corporate brands using site like Twitterholic and Twittercounter and we have come to one conclusion.  This million follower mark is just the beginning. If you look at the corporate brands that are not major celebrities, sport figures, news agencies, popular online publications and of course Twitter themselves the top 10 would round out like this:

	Corporation/Brand	Twitter Followers	Twitter Friends	Twitter Name
1	Google	1,457,835	167	@google
2	Whole Foods	1,263,357	512,976	@wholefoods
3	Zappos	1,214,336	400,421	@zappos
4	woot	1,207,896	16,517	@woot
5	JetBlue	1,132,685	117,628	@jetblue
6	DellOutlet	1,098,523	24	@delloutlet
7	Ustream	1,074,034	108	@ustream
8	Amazon MP3	997,247	544	@amazonmp3
9	CBOE	794,896	5,791	@CBOE
10	CME Group	786,454	2,602	@CMEGroup

Let me know your thoughts on how your brand is doing on Twitter.

All the best

JB

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This was an interesting conversation between Christopher (Biz) Stone (@biz) and PBS Show host  Tavis Smiley (@tavissmiley).  I have been saying all along that Twitter should not concentrate on the advertising dollars but on the companies and corporations who are making money on Twitter.  Corporations like Dell, BestBuy, Jetblue and Zappos have made millions from their F_R_E_E Twitter accounts. 3 Million Dollars, Dell And A PayPal “Donate” Button I for one would not mind paying for a premium account from Twitter, especially if you gave me a way to organize the people who followed me and gave me Google like analytics as well. I still think Twitter should also consider making money on  major events like the NFL’s Super Bowl,  the PGA’s Masters and major elections. Twitter’s New Election 2008: Twitter Branding At It’s Best As Twitter grows it will have ample opportunity to make money, I just hope to be a part of that money making process when it happens.

See or listen to the full interview by clicking here.

All the best

JB

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