Twarketing: Twitter Marketing Case Studies » Fortune 100 http://twarketing.com Tweet, Follow Or Get Out Of the Way Fri, 03 Feb 2012 08:37:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://twarketing.com http://twarketing.com/wp-content/mbp-favicon/twarketing_lg.png Twarketing: Twitter Marketing Case Studies 2010 Fortune 100 List Of Companies And Their Current Twitter Status http://twarketing.com/2010/05/24/2010-fortune-100-list-of-companies-and-their-current-twitter-status/ http://twarketing.com/2010/05/24/2010-fortune-100-list-of-companies-and-their-current-twitter-status/#comments Mon, 24 May 2010 13:01:30 +0000 JB http://twarketing.com/?p=720 Yet Another Related Posts Plugin.]]>

2010 Fortune 100 List Of Companies And Their Current Twitter Status

Walmart Twitter 300x180 2010 Fortune 100 List Of Companies And Their Current Twitter StatusWhat a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D -
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/ups_news B+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+
.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://twitter.com/humanamedicare D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/fanniemae C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+ (*)
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+ (*)
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TRV_Insurance B+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B

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FORTUNE 100 Best Companies To Work For And Their Twitter Status

100 best fortune FORTUNE 100 Best Companies To Work For And Their Twitter StatusI was very disappointed with this list. I would have thought that more of these companies would have by now had a Twitter presence, but I was sadly mistaken.

Only 25 of the 100 companies had a Twitter status. I was most impressed with Zappos (@zappos) with over 90K+ followers and I was least impressed with Stew Leonard’s @stewleonards at only having 5 followers. Stew Leonard’s should really take a look at what Whole Foods (@wholefoods) is doing on Twitter.

Three companies that I feel are really missing the boat on not being on Twitter are eBay, Fedex and T-mobile. All of these companies should follow Comcast (@comcastcares) for its great customer service via Twitter.

Fortune 100 Best Companies To Work For.

Rank

Company

Twitter Status

Followers

1

NetApp

http://twitter.com/NetApp


349

2

Edward Jones

N/A

3

Boston Consulting
Group

N/A

4

Google

http://www.twitter.com/google

http://twitter.com/googlenews


5,350

http://twitter.com/googlereader


996

http://twitter.com/search/users?page=2&q=Google

5

Wegmans Food Markets

http://twitter.com/Wegmans

934

6

Cisco Systems

N/A

7

Genentech

N/A

8

Methodist Hospital
System

N/A

9

Goldman Sachs

N/A

10

Nugget Market

N/A

11

Adobe Systems

http://twitter.com/air


1,139

12

Recreational
Equipment (REI)

N/A

13

Devon Energy

N/A

14

Robert W. Baird

N/A

15

W. L. Gore &
Associates

N/A

16

Qualcomm

N/A

17

Principal Financial
Group

N/A

18

Shared Technologies

N/A

19

OhioHealth

http://twitter.com/Ohio_Health

285

20

SAS

N/A

21

Arnold & Porter

http://twitter.com/arnoldporter

8

22

Whole Foods Market

http://twitter.com/WholeFoods

80,411

23

Zappos.com

http://twitter.com/zappos

90,115

24

Starbucks

http://twitter.com/Starbucks

50,990

25

Johnson Financial
Group

N/A

26

Aflac

N/A

27

QuikTrip

N/A

28

PCL Construction
Enterprises

N/A

29

Quicken Loans

 http://twitter.com/quickenloans

639

30

Bingham McCutchen

N/A

31

CarMax

http://twitter.com/CarMaxChris

774

32

Container Store

N/A

33

JM Family
Enterprises

N/A

34

Umpqua Bank

N/A

35

Kimley-Horn &
Associates

N/A

36

Alston & Bird

N/A

37

TDIndustries

N/A

38

Microsoft

http://twitter.com/MSWindows

2,701

http://twitter.com/SharePoint

1,529

39

Paychex

N/A

40

EOG Resources

N/A

41

Camden Property
Trust

N/A

42

Plante & Moran

N/A

43

Rackspace Hosting

N/A

44

NuStar Energy

N/A

45

King’s Daughters
Medical Cntr.

N/A

46

American Fidelity
Assurance

N/A

47

DreamWorks Animation
SKG

N/A

48

Mattel

N/A

49

Intuit

http://twitter.com/intuit

1,820

50

Burns &
McDonnell

N/A

51

Ernst & Young

N/A

52

Booz Allen Hamilton

N/A

53

Stew Leonard’s

http://twitter.com/stewleonards

5

54

Erickson Retirement
Communities

N/A

55

Salesforce.com

http://twitter.com/successforce

701

56

KPMG

http://twitter.com/KPMG

123

57

Novo Nordisk

N/A

58

PricewaterhouseCoopers

N/A

59

Scripps Health

http://twitter.com/ScrippsHealth

621

60

Scottrade

http://twitter.com/scottrade

246

61

Deloitte

http://twitter.com/DeloitteTalent

469

62

Griffin Hospital

N/A

63

Mayo Clinic

http://twitter.com/mayoclinic

709

64

Milliken

N/A

65

Texas Instruments

http://twitter.com/TXInstruments

609

66

MITRE

N/A

67

Children’s
Healthcare of Atlanta

N/A

68

Southern Ohio
Medical Center

N/A

69

National Instruments

N/A

70

Stanley

N/A

71

Men’s Wearhouse

N/A

72

Nordstrom

http://twitter.com/nordstrom

1,640

73

Chesapeake Energy

N/A

74

Alcon Laboratories

N/A

75

Atlantic Health

N/A

76

Lehigh Valley
Hospital & Health Network

N/A

77

Northwest Community
Hospital

N/A

78

Marriott
International

http://twitter.com/MarriottIntl

2,940

79

Baptist Health South
Florida

N/A

80

Bright Horizons

N/A

81

S.C. Johnson &
Son

N/A

82

Perkins Coie

N/A

83

eBay

http://twitter.com/ebayinkblog

84

Juniper Networks

http://twitter.com/junipernetworks

75

85

Arkansas Children’s
Hospital

N/A

86

CH2M HILL

N/A

87

Orrick Herrington &
Sutcliffe

N/A

88

Publix Super Markets

N/A

89

Herman Miller

N/A

90

FedEx

N/A

91

Gilbane

N/A

92

Four Seasons Hotels

N/A

93

Valero Energy

N/A

94

Build-A-Bear
Workshop

http://twitter.com/buildabear

893

95

Kimpton Hotels &
Restaurants

N/A

96

T-Mobile

N/A

97

Accenture

http://twitter.com/Accenture

1,162

98

Vanderbilt
University

N/A

99

General Mills

N/A

100

SRA International

http://twitter.com/SRAIntl

5

Of all the 100 companies listed I would definitely consider working for Zappos. Not only have they taken their Twitter status to the next level with http://twitter.zappos.com/ but they really get what most of us are looking for in a laid back and fun working environment.

Check out the video Fortune created about Zappos
http://money.cnn.com/video/ft/#/video/fortune/2009/01/21/fortune.bctwf.zappos.fortune

Please let me know if you find anymore of these companies on Twitter. Just shoot me a reply or DM @twarketing

All the best

JB

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Fortune 100 List Of Companies And Their Current Twitter Status

It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.

Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential.  Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.

If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter http://twarketing.com/2008/08/20/twarketing-jeremiah-owyang-twittercomjowyang/

This list was taken from the Fortune 500 of 2008

  1. Walmart
  2. Exxon Mobil
  3. Chevron (New) http://twitter.com/chevron_justinh
    (Recently I haven’t updated yet!)
    http://twitter.com/Chevron
  4. General Motors
    http://twitter.com/GMblogs
  5. ConocoPhillips (New) http://twitter.com/conocophillips
    (Recently I haven’t updated yet!)
    http://twitter.com/Conoco_Phillips
  6. General Electric
    http://twitter.com/GE_MarkMc
  7. Ford Motor
    http://twitter.com/FoMoCoNA
  8. Citigroup (Recently I haven’t updated yet!)
    http://twitter.com/citigroup
  9. Bank of America Corp.
  10. AT&T
    http://twitter.com/ATTNews
  11. Berkshire Hathaway
    http://twitter.com/warrenbuffett
  12. J.P. Morgan Chase & Co.
  13. American International Group
  14. Hewlett-Packard
    http://twitter.com/hpnews
    http://twitter.com/HP_BlogHer2008
  15. International Business Machines (IBM)
    http://twitter.com/ibmPulse
    http://twitter.com/ibmtivoli
    http://twitter.com/ibmSMB
  16. Valero Energy
  17. Verizon Communications
    http://twitter.com/VZWOffers (New) @VZWOffers
    http://twitter.com/vzwupdates
  18. McKesson
    (Recently I haven’t updated yet!)
    http://twitter.com/McKesson
  19. Cardinal Health
  20. Goldman Sachs Group
  21. Morgan Stanley
  22. Home Depot
    http://twitter.com/TheHomeDepot
  23. Procter & Gamble
  24. CVS Caremark
  25. UnitedHealth Group
    (Recently I haven’t updated yet!)
    http://twitter.com/UnitedHealthGrp
  26. Kroger
  27. Boeing
  28. AmerisourceBergen
  29. Costco Wholesale
  30. Merrill Lynch
  31. Target
  32. State Farm Insurance Cos.
    http://twitter.com/StateFarmIns
  33. WellPoint
  34. Dell
    http://twitter.com/DellOutlet
    http://twitter.com/RichardatDELL
    http://twitter.com/TeamDell
    http://twitter.com/Direct2Dell
    http://twitter.com/DellYourBlog
    http://twitter.com/DellSmBizOffers
  35. Johnson & Johnson
  36. Marathon Oil
  37. Lehman Brothers Holdings
  38. Wachovia Corp
    http://twitter.com/Wachovia
  39. United Technologies
  40. Walgreen
    (Recently I haven’t updated yet!)
    http://twitter.com/walgreen
  41. Wells Fargo
  42. Dow Chemical
  43. MetLife
  44. Microsoft
  45. Sears Holdings
  46. United Parcel Service (UPS)
  47. Pfizer
  48. Lowe’s
  49. Time Warner
    http://twitter.com/TimeWarnerCable
  50. Caterpillar
    http://twitter.com/caterpillarinc
  51. Medco Health Solutions
  52. Archer Daniels Midland
  53. Fannie Mae
  54. Freddie Mac
  55. Safeway
    (    Recently I haven’t updated yet!)
    http://twitter.com/safeway
  56. Sunoco
    (    Recently I haven’t updated yet!)
    http://twitter.com/Sunoco
  57. Lockheed Martin
  58. Sprint Nextel
    http://twitter.com/sprintnews
  59. PepsiCo
  60. Intel
    http://twitter.com/IntelSoftware
  61. Altria Group
  62. Supervalu
  63. Kraft Foods
  64. Allstate
    (    Recently I haven’t updated yet!)
    http://twitter.com/allstate
  65. Motorola
    http://twitter.com/MotoDeals
  66. Best Buy
  67. Walt Disney
    http://twitter.com/wdwnews
    http://twitter.com/charney
  68. FedEx
    http://twitter.com/FederalExpress
  69. Ingram Micro
  70. Sysco
  71. CiscoSystems
    (Recently     I haven’t updated yet!)
    http://twitter.com/CiscoSystems
  72. Johnson Controls
  73. Honeywell International
  74. Prudential Financial
  75. American Express
  76. Northrop Grumman
  77. Hess
  78. GMAC
  79. Comcast
    http://twitter.com/comcastdotnet
  80. Alcoa
    http://twitter.com/alcoa
  81. DuPont
  82. New York Life Insurance
  83. Coca-Cola
  84. News Corp.
  85. Aetna
  86. TIAA-CREF
  87. General Dynamics
  88. TysonFoods
    http://twitter.com/TysonFoods
  89. HCA
    http://twitter.com/acareerathca
  90. Enterprise GP Holdings
  91. Macy’s
  92. Delphi
  93. Travelers Cos.
  94. Liberty Mutual Insurance Group
  95. Hartford Financial Services
  96. Abbott Laboratories
  97. Washington Mutual
  98. Humana
  99. Massachusetts Mutual Life Insurance
  100. 3M

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