Posts Tagged ‘Fortune 500’

2010 Fortune 100 List Of Companies And Their Current Twitter Status

Monday, May 24th, 2010

Walmart Twitter 300x180 2010 Fortune 100 List Of Companies And Their Current Twitter StatusWhat a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D -
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/ups_news B+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+

.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://twitter.com/humanamedicare D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/fanniemae C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+ (*)
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+ (*)
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TRV_Insurance B+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B

Fortune 500 Women CEOs And Their Twitter Status

Tuesday, April 21st, 2009

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

Fortune 100 List Of Companies And Their Current Twitter Status

Tuesday, September 9th, 2008

It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.

Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential.  Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.

If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter http://twarketing.com/2008/08/20/twarketing-jeremiah-owyang-twittercomjowyang/

This list was taken from the Fortune 500 of 2008

  1. Walmart
  2. Exxon Mobil
  3. Chevron (New) http://twitter.com/chevron_justinh
    (Recently I haven’t updated yet!)
    http://twitter.com/Chevron
  4. General Motors
    http://twitter.com/GMblogs
  5. ConocoPhillips (New) http://twitter.com/conocophillips
    (Recently I haven’t updated yet!)
    http://twitter.com/Conoco_Phillips
  6. General Electric
    http://twitter.com/GE_MarkMc
  7. Ford Motor
    http://twitter.com/FoMoCoNA
  8. Citigroup (Recently I haven’t updated yet!)
    http://twitter.com/citigroup
  9. Bank of America Corp.
  10. AT&T
    http://twitter.com/ATTNews
  11. Berkshire Hathaway
    http://twitter.com/warrenbuffett
  12. J.P. Morgan Chase & Co.
  13. American International Group
  14. Hewlett-Packard
    http://twitter.com/hpnews
    http://twitter.com/HP_BlogHer2008
  15. International Business Machines (IBM)
    http://twitter.com/ibmPulse
    http://twitter.com/ibmtivoli
    http://twitter.com/ibmSMB
  16. Valero Energy
  17. Verizon Communications
    http://twitter.com/VZWOffers (New) @VZWOffers
    http://twitter.com/vzwupdates
  18. McKesson
    (Recently I haven’t updated yet!)
    http://twitter.com/McKesson
  19. Cardinal Health
  20. Goldman Sachs Group
  21. Morgan Stanley
  22. Home Depot
    http://twitter.com/TheHomeDepot
  23. Procter & Gamble
  24. CVS Caremark
  25. UnitedHealth Group
    (Recently I haven’t updated yet!)
    http://twitter.com/UnitedHealthGrp
  26. Kroger
  27. Boeing
  28. AmerisourceBergen
  29. Costco Wholesale
  30. Merrill Lynch
  31. Target
  32. State Farm Insurance Cos.
    http://twitter.com/StateFarmIns
  33. WellPoint
  34. Dell
    http://twitter.com/DellOutlet
    http://twitter.com/RichardatDELL
    http://twitter.com/TeamDell
    http://twitter.com/Direct2Dell
    http://twitter.com/DellYourBlog
    http://twitter.com/DellSmBizOffers
  35. Johnson & Johnson
  36. Marathon Oil
  37. Lehman Brothers Holdings
  38. Wachovia Corp
    http://twitter.com/Wachovia
  39. United Technologies
  40. Walgreen
    (Recently I haven’t updated yet!)
    http://twitter.com/walgreen
  41. Wells Fargo
  42. Dow Chemical
  43. MetLife
  44. Microsoft
  45. Sears Holdings
  46. United Parcel Service (UPS)
  47. Pfizer
  48. Lowe’s
  49. Time Warner
    http://twitter.com/TimeWarnerCable
  50. Caterpillar
    http://twitter.com/caterpillarinc
  51. Medco Health Solutions
  52. Archer Daniels Midland
  53. Fannie Mae
  54. Freddie Mac
  55. Safeway
    (
    Recently I haven’t updated yet!)
    http://twitter.com/safeway
  56. Sunoco
    (
    Recently I haven’t updated yet!)
    http://twitter.com/Sunoco
  57. Lockheed Martin
  58. Sprint Nextel
    http://twitter.com/sprintnews
  59. PepsiCo
  60. Intel
    http://twitter.com/IntelSoftware
  61. Altria Group
  62. Supervalu
  63. Kraft Foods
  64. Allstate
    (
    Recently I haven’t updated yet!)
    http://twitter.com/allstate
  65. Motorola
    http://twitter.com/MotoDeals
  66. Best Buy
  67. Walt Disney
    http://twitter.com/wdwnews
    http://twitter.com/charney
  68. FedEx
    http://twitter.com/FederalExpress
  69. Ingram Micro
  70. Sysco
  71. CiscoSystems
    (Recently
    I haven’t updated yet!)
    http://twitter.com/CiscoSystems
  72. Johnson Controls
  73. Honeywell International
  74. Prudential Financial
  75. American Express
  76. Northrop Grumman
  77. Hess
  78. GMAC
  79. Comcast
    http://twitter.com/comcastdotnet
  80. Alcoa
    http://twitter.com/alcoa
  81. DuPont
  82. New York Life Insurance
  83. Coca-Cola
  84. News Corp.
  85. Aetna
  86. TIAA-CREF
  87. General Dynamics
  88. TysonFoods
    http://twitter.com/TysonFoods
  89. HCA
    http://twitter.com/acareerathca
  90. Enterprise GP Holdings
  91. Macy’s
  92. Delphi
  93. Travelers Cos.
  94. Liberty Mutual Insurance Group
  95. Hartford Financial Services
  96. Abbott Laboratories
  97. Washington Mutual
  98. Humana
  99. Massachusetts Mutual Life Insurance
  100. 3M