Fortune 500 Women CEOs And Their Twitter Status

JB — Tue, 21 Apr 2009 18:02:05 +0000

I was very disappointed with this list of Women CEO. I could not find one of these women on Twitter. Worse of all is that only 5 of the 15 companies headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers. I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s sales force. I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month. Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Fortune 500 Women CEOs 2009

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52 http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75 http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147 http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345 http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451 http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence. Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter. Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

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Fortune 100 List Of Companies And Their Current Twitter Status

JB — Tue, 09 Sep 2008 18:40:58 +0000

It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.

Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential. Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.

If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter http://twarketing.com/2008/08/20/twarketing-jeremiah-owyang-twittercomjowyang/

This list was taken from the Fortune 500 of 2008