What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

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I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

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It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.

Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential.  Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.

If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter http://twarketing.com/2008/08/20/twarketing-jeremiah-owyang-twittercomjowyang/

This list was taken from the Fortune 500 of 2008

1. Walmart
2. Exxon Mobil
3. Chevron (New) http://twitter.com/chevron_justinh
   (Recently I haven’t updated yet!)
   http://twitter.com/Chevron
   
4. General Motors
   http://twitter.com/GMblogs
5. ConocoPhillips (New) http://twitter.com/conocophillips
   (Recently I haven’t updated yet!)
   http://twitter.com/Conoco_Phillips
   
6. General Electric
   http://twitter.com/GE_MarkMc
7. Ford Motor
   http://twitter.com/FoMoCoNA
8. Citigroup (Recently I haven’t updated yet!)
   http://twitter.com/citigroup
   
9. Bank of America Corp.
10. AT&T
    http://twitter.com/ATTNews
11. Berkshire Hathaway
    http://twitter.com/warrenbuffett
12. J.P. Morgan Chase & Co.
13. American International Group
14. Hewlett-Packard
    http://twitter.com/hpnews
    http://twitter.com/HP_BlogHer2008
15. International Business Machines (IBM)
    http://twitter.com/ibmPulse
    http://twitter.com/ibmtivoli
    http://twitter.com/ibmSMB
16. Valero Energy
17. Verizon Communications
    http://twitter.com/VZWOffers (New) @VZWOffers
    http://twitter.com/vzwupdates
18. McKesson
    (Recently I haven’t updated yet!)
    http://twitter.com/McKesson
19. Cardinal Health
20. Goldman Sachs Group
21. Morgan Stanley
22. Home Depot
    http://twitter.com/TheHomeDepot
23. Procter & Gamble
24. CVS Caremark
25. UnitedHealth Group
    (Recently I haven’t updated yet!)
    http://twitter.com/UnitedHealthGrp
26. Kroger
27. Boeing
28. AmerisourceBergen
29. Costco Wholesale
30. Merrill Lynch
31. Target
32. State Farm Insurance Cos.
    http://twitter.com/StateFarmIns
33. WellPoint
34. Dell
    http://twitter.com/DellOutlet
    http://twitter.com/RichardatDELL
    http://twitter.com/TeamDell
    http://twitter.com/Direct2Dell
    http://twitter.com/DellYourBlog
    http://twitter.com/DellSmBizOffers
35. Johnson & Johnson
36. Marathon Oil
37. Lehman Brothers Holdings
38. Wachovia Corp
    http://twitter.com/Wachovia
39. United Technologies
40. Walgreen
    (Recently I haven’t updated yet!)
    http://twitter.com/walgreen
41. Wells Fargo
42. Dow Chemical
43. MetLife
44. Microsoft
    
45. Sears Holdings
46. United Parcel Service (UPS)
47. Pfizer
48. Lowe’s
49. Time Warner
    http://twitter.com/TimeWarnerCable
50. Caterpillar
    http://twitter.com/caterpillarinc
51. Medco Health Solutions
52. Archer Daniels Midland
53. Fannie Mae
54. Freddie Mac
55. Safeway
    (Recently I haven’t updated yet!)
    http://twitter.com/safeway
56. Sunoco
    (Recently I haven’t updated yet!)
    http://twitter.com/Sunoco
57. Lockheed Martin
58. Sprint Nextel
    http://twitter.com/sprintnews
59. PepsiCo
60. Intel
    http://twitter.com/IntelSoftware
61. Altria Group
62. Supervalu
63. Kraft Foods
64. Allstate
    (Recently I haven’t updated yet!)
    http://twitter.com/allstate
65. Motorola
    http://twitter.com/MotoDeals
66. Best Buy
67. Walt Disney
    http://twitter.com/wdwnews
    http://twitter.com/charney
68. FedEx
    http://twitter.com/FederalExpress
    
69. Ingram Micro
70. Sysco
71. CiscoSystems
    (Recently I haven’t updated yet!)
    http://twitter.com/CiscoSystems
72. Johnson Controls
73. Honeywell International
74. Prudential Financial
75. American Express
76. Northrop Grumman
77. Hess
78. GMAC
79. Comcast
    http://twitter.com/comcastdotnet
80. Alcoa
    http://twitter.com/alcoa
81. DuPont
82. New York Life Insurance
83. Coca-Cola
84. News Corp.
85. Aetna
86. TIAA-CREF
87. General Dynamics
88. TysonFoods
    http://twitter.com/TysonFoods
89. HCA
    http://twitter.com/acareerathca
90. Enterprise GP Holdings
91. Macy’s
92. Delphi
93. Travelers Cos.
94. Liberty Mutual Insurance Group
95. Hartford Financial Services
96. Abbott Laboratories
97. Washington Mutual
98. Humana
99. Massachusetts Mutual Life Insurance
100. 3M

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