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	<title>Twarketing: Twitter Marketing Case Studies &#187; Guy Kawasaki</title>
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<title>Twarketing: Twitter Marketing Case Studies</title>
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		<item>
		<title>How To Use Twitter As A Twool (VizEd Animation)</title>
		<link>http://twarketing.com/2008/12/10/how-to-use-twitter-as-a-twool-part1-vized-animation/</link>
		<comments>http://twarketing.com/2008/12/10/how-to-use-twitter-as-a-twool-part1-vized-animation/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 19:00:52 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Social Marketing Gurus]]></category>
		<category><![CDATA[Social Media Animation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Twitter News]]></category>
		<category><![CDATA[Vizedu]]></category>

		<guid isPermaLink="false">http://twarketing.com/?p=167</guid>
		<description><![CDATA[
			
				
			
		
Here is part one of the Guy Kawasaki post &#8220;How To Use Twitter As A Twool&#8221; done as an animation thanks to the guys at vizedu.com

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<p>Here is part one of the Guy Kawasaki post &#8220;<a href="http://twarketing.com/2008/12/04/guy-kawasakis-how-to-use-twitter-as-a-twool/" target="_blank">How To Use Twitter As A Twool</a>&#8221; done as an animation thanks to the guys at <a href="http://vizedu.com/2008/12/how-to-use-twitter-as-a-twool-part1/" target="_blank">vizedu.com</a></p>
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		</item>
		<item>
		<title>Guy Kawasaki&#8217;s: How to Use Twitter as a Twool</title>
		<link>http://twarketing.com/2008/12/04/guy-kawasakis-how-to-use-twitter-as-a-twool/</link>
		<comments>http://twarketing.com/2008/12/04/guy-kawasakis-how-to-use-twitter-as-a-twool/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 19:56:20 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Social Marketing Gurus]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Reality Check]]></category>

		<guid isPermaLink="false">http://twarketing.com/?p=152</guid>
		<description><![CDATA[
			
				
			
		

I read one of the most incredible post today on Guy Kawasaki&#8217;s (http://twitter.com/guykawasaki) blog How to Change the World. Guy gives a breakdown on how he used Twitter to promote his Alltop website and his new book Reality Check. Here are the 10 ways to use Twitter as a Twool.

Forget the “influentials
Defocus your efforts
Get as [...]


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<p><a href="http://twarketing.com/wp-content/uploads/2008/12/images_websnapr_com_guy.jpg"><img class="alignnone size-medium wp-image-154" title="images_websnapr_com_guy" src="http://twarketing.com/wp-content/uploads/2008/12/images_websnapr_com_guy.jpg" alt="" width="202" height="152" /></a></p>
<p>I read one of the most incredible post today on Guy Kawasaki&#8217;s (<a href="http://twitter.com/guykawasaki" target="_blank">http://twitter.com/guykawasaki</a>) blog How to Change the World. Guy gives a breakdown on how he used Twitter to promote his <a href="http://twitter.alltop.com/" target="_blank">Alltop</a> website and his new book <a href="http://astore.amazon.com/onlineexperts-20" target="_blank">Reality Check</a>. Here are the 10 ways to use Twitter as a Twool.</p>
<ol>
<li><strong>Forget the “influentials</strong></li>
<li><strong>Defocus your efforts</strong></li>
<li><strong>Get as many followers as you can</strong></li>
<li><strong>Monitor what people are saying about you, your company, and your product.</strong></li>
<li><strong>Ask for help.</strong></li>
<li><strong>Make it easy to tweet on your behalf</strong>.</li>
<li><strong>Create an email list.</strong></li>
<li><strong>Make it easy to “post to Twitter.</strong></li>
<li><strong>Offer advice deals to Twitter users.</strong></li>
<li><strong>Tell the complainers where to go.</strong></li>
</ol>
<p>If you would like to get a complete detailed break down of these 10 steps check out Guy&#8217;s Post</p>
<h3 class="entry-header"><a href="http://blog.guykawasaki.com/2008/12/how-to-use-twit.html" target="_blank">How to Use Twitter as a Twool</a></h3>
<p>All the best</p>
<p>JB</p>
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