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	<title>Twarketing: Twitter Marketing Case Studies &#187; Social Media</title>
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<title>Twarketing: Twitter Marketing Case Studies</title>
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		<title>Twitter and ColdedICE: Twarketing Case Study Number One</title>
		<link>http://twarketing.com/2009/03/03/twitter-and-coldedice-twarketing-case-study-number-one/</link>
		<comments>http://twarketing.com/2009/03/03/twitter-and-coldedice-twarketing-case-study-number-one/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 07:14:10 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter News]]></category>
		<category><![CDATA[ColderICE]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[John Lawson]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing Case Study]]></category>

		<guid isPermaLink="false">http://twarketing.com/2009/03/03/twitter-and-coldedice-twarketing-cast-study-number-one/</guid>
		<description><![CDATA[
			
				
			
		




Twitter Address: @colderice
Subject: Ebay Platinum Power Seller John Lawson
Marketing Challenge: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)
I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for [...]


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<p><strong><img class="size-full wp-image-258 alignnone" title="twitter_colderice" src="http://twarketing.com/wp-content/uploads/2009/03/twitter_colderice.png" alt="twitter_colderice" width="258" height="92" /></strong></p>
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<p><strong>Twitter Address:</strong> @<a href="http://www.twitter.com/colderice" target="_blank">colderice</a></p>
<p><strong>Subject:</strong> Ebay Platinum Power Seller John Lawson</p>
<p><strong>Marketing Challenge</strong>: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)</p>
<p>I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for something more.  ColderICE was an idea that John shared with me while taping some interviews at his home last year.  The ColderICE idea has now become a concept and is fast becoming a full blown reality with the help of Twitter.</p>
<p>John or ColderICE (@<a href="http://www.twitter.com/colderice" target="_blank">colderice</a>) has gone from a handful of followers to 1500+ in less than 6 months. He has also become a Twonster when it comes to tweeting about  his ColderICE concept.  The ColderICE concept is all about <strong>I</strong>nternet <strong>C</strong>ommerce <strong>E</strong>ducation. It started with commerce via eBay and has evolved to all aspects of marketing, selling products and services on the Internet.  John is also the host of the ColderICE podcast on his blog Colderice.com where he interviews some of the best in the business of when it comes to doing commerce on the Internet.</p>
<p>This was a fun first show with my good friend John Lawson.  John shares some great tips on what he does on a daily basis to promote his blog <a href="http://www.colderice.com" target="_blank">ColderICE</a>.  John stresses that no one wants to be marketed too all day all the time.  John uses Twitter to make a difference in someones life by sharing quality content.  Creating a Buzz on Twitter is the key for those who want to be successful influencers.  John also shares his opinion on why creating value on twitter is not enough. The more you give the more you get back in life as well as on Twitter.  So please take a listen to our short conversation and give me your thoughts on how our first show made out.</p>
<p><strong></strong></p>
<h2><span style="font-family: Consolas; background-color: #ededff;"><a class="downloadlink" href="http://twarketing.com/wp-content/plugins/download-monitor/download.php?id=1" title=" downloaded 220 times" >Download Twarketing Podcast #1 ColderICE (220) - 20.83 MB</a></span></h2>
<p><strong><a href="http://twitterholic.com/colderice/" target="_blank">Twitterholic Stats:<br />
</a><br />
Joined Twitter</strong> <strong>on: </strong>2008-04-26 00:07:50</p>
<p id="rank"><strong>John is ranked 4,424th on twitterholic! (by followers)</strong></p>
<p id="locationrank"><strong>John is ranked 42nd in their location on twitterholic! (by followers in &#8216;<a href="http://twitterholic.com/top100/followers/bylocation/Atlanta%2C+Georgia/">Atlanta, Georgia</a>&#8216;)</strong></p>
<p><strong><a href="http://tweetstats.com/graphs/colderICE#tstats" target="_blank">TweetStats:</a></strong></p>
<p><img class="size-full wp-image-254 alignnone" title="colderice_tweet_timeline" src="http://twarketing.com/wp-content/uploads/2009/03/colderice_tweet_timeline.png" alt="colderice_tweet_timeline" width="584" height="280" /></p>
<p>John&#8217;s Top 3 Twitter apps are: <a href="http://www.twhirl.org/" target="_blank">Twhirl</a>, <a href="http://www.tweetdeck.com" target="_blank">TweetDeck</a> and everyone&#8217;s favorite. The Web John also enjoys using <a href="http://www.orangatame.com/products/twitterberry/" target="_blank">TwitterBerry</a> for his mobile Tweets.</p>
<p><img class="size-full wp-image-255 alignnone" title="colderice_twitter_apps" src="http://twarketing.com/wp-content/uploads/2009/03/colderice_twitter_apps.png" alt="colderice_twitter_apps" width="346" height="228" /></p>
<p>Here are the people John Replies to the most.  @<a href="http://www.twitter.com/andotherstuff," target="_blank">andotherstuff,</a> @<a href="http://www.twitter.com/rksmythe" target="_blank">rksmythe</a>, @<a href="http://www.twitter.com/Scott_Pooler" target="_blank">Scott_Pooler</a>, @<a href="http://www.twitter.com/aswas" target="_blank">aswas</a> and @<a href="http://twitter.com/brentleary" target="_blank">brentleary</a> are part of his top 5.</p>
<p><img class="size-full wp-image-253 alignnone" title="colderice_replies" src="http://twarketing.com/wp-content/uploads/2009/03/colderice_replies.png" alt="colderice_replies" width="343" height="236" /></p>
<p>This is John&#8217;s <a href="http://www.retweetability.com/index.php?u=colderice" target="_blank">ReTweetability Index</a>.The <em>Re</em>Tweetability Index measures and ranks Twitter users based on the infectious power of their tweets. This number accounts for number of followers and Tweets overall, so it is a true indicator of infectiousness.</p>
<p><img class="alignnone size-full wp-image-277" title="retweetability_index_colderice" src="http://twarketing.com/wp-content/uploads/2009/03/retweetability_index_colderice.png" alt="retweetability_index_colderice" width="514" height="126" /></p>
<p>John gets a grade of  99.8 from <a href="http://twitter.grader.com/colderice" target="_blank">Twitter Grader</a></p>
<p><img class="alignnone size-full wp-image-279" title="twitter_grade" src="http://twarketing.com/wp-content/uploads/2009/03/twitter_grade.png" alt="twitter_grade" width="108" height="109" />
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<p>Related posts:<ol><li><a href='http://twarketing.com/2009/11/20/featured-twarketing-profile-colderice-wins-savviest-in-social-media-award/' rel='bookmark' title='Permanent Link: Featured Twarketing Profile &#8220;ColderICE&#8221; Wins Savviest In Social Media Award'>Featured Twarketing Profile &#8220;ColderICE&#8221; Wins Savviest In Social Media Award</a> <small> John Lawson from ColderICE.com has been recognized by StartupNation...</small></li>
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