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2010 Fortune 100 List Of Companies And Their Current Twitter Status

JB — Mon, 24 May 2010 13:01:30 +0000

What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status) This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank	Company	Twitter Status	Grade
1	Wal-Mart Stores	http://walmartstores.com/Twitter/	A
.
2	Exxon Mobil	http://twitter.com/exxonmobil	C

3	Chevron	http://twitter.com/CHEVRON	D
.
4	General Electric	http://twitter.com/ge_reports	D
	.
5	Bank of America Corp.	http://social.bankofamerica.com/	A
	.
6	ConocoPhillips	http://twitter.com/conocophillips	D -
	.
7	AT&T	http://twitter.com/attnews	B+
	.
8	Ford Motor	http://twitter.com/ford	B+
	.
9	J.P. Morgan Chase & Co.	N/A	F
	.
10	Hewlett-Packard	http://twitter.com/hpnews	B+
	.
11	Berkshire Hathaway	N/A	F
	.
12	Citigroup	http://twitter.com/citigroupjobs	D
	.
13	Verizon Communications	http://twitter.com/verizon	B+
	.
14	McKesson	http://twitter.com/mckesson_hit	D
	.
15	General Motors	http://twitter.com/GMblogs	B
	.
16	American International Group	N/A	F
	.
17	Cardinal Health	N/A	F
	.
18	CVS Caremark	http://twitter.com/CVS_Extra	B
		Corrected by @JobHuntin
	.
19	Wells Fargo	http://twitter.com/ask_wellsfargo	B+
	.
20	International Business Machines	http://twitter.com/ibmevents	C
	.
21	UnitedHealth Group	http://twitter.com/unitedhealthgrp	D-
	.
22	Procter & Gamble	http://twitter.com/pgnewsus	C
	.
23	Kroger	https://twitter.com/KrogerCo	B+
	.
24	AmerisourceBergen	N/A	F
	.
25	Costco Wholesale	http://twitter.com/costco_boise	D
	.
26	Valero Energy	N/A	F
	.
27	Archer Daniels Midland	N/A	F
	.
28	Boeing	http://twitter.com/boeingcorporate	C
	.
29	Home Depot	http://twitter.com/thehomedepot	C+
	.
30	Target	http://twitter.com/TARGET	C+
	.
31	WellPoint	http://twitter.com/WellPointJobs	D
	.
32	Walgreen	http://twitter.com/WALGREENS	C
	.
33	Johnson & Johnson	http://twitter.com/JNJStories	C+
	.
34	State Farm Insurance Cos.	http://twitter.com/statefarm	B+
	.
35	Medco Health Solutions	http://twitter.com/medco	C+
	.
36	Microsoft	http://twitter.com/microsoft	B
	.
37	United Technologies	N/A	F
	.
38	Dell	http://www.dell.com/twitter	A
.
39	Goldman Sachs Group	N/A	F
.
40	Pfizer	http://twitter.com/pfizer_news	B
.
41	Marathon Oil	N/A	F
.
42	Lowe’s	http://twitter.com/lowes	B
.
43	United Parcel Service	http://twitter.com/ups_news	B+
.
44	Lockheed Martin	http://twitter.com/lockheedmartin	B+
.
45	Best Buy	http://www.bestbuy.com/connect	A
.
46	Dow Chemical	N/A	F
.
47	Supervalu	N/A	F
.
48	Sears Holdings	http://twitter.com/searsdeals	B
.
49	International Assets Holding	N/A	F
.
50	PepsiCo	http://twitter.com/PEPSICO	A – (*)
.
51	MetLife	http://twitter.com/MetLifeBlimp	C+
.
52	Safeway	http://twitter.com/safeway	C+
.
53	Kraft Foods	http://twitter.com/kraftfoods	B
.
54	Freddie Mac	http://twitter.com/freddiemac	C+
.
55	Sysco	http://twitter.com/SyscoCentralOnt	C
.
56	Apple	N/A	F
.
57	Walt Disney	http://twitter.com/waltdisneyworld	B
.
58	Cisco Systems	http://twitter.com/ciscosystems	A- (*)
.
59	Comcast	http://twitter.com/comcastcares	B+
.
60	FedEx	http://twitter.com/fedexrobin	C+
.
61	Northrop Grumman	http://twitter.com/northropgrumman	C
.
62	Intel	http://twitter.com/Intel	B+
.
63	Aetna	http://twitter.com/aetnastudent	C+
.
64	New York Life Insurance	http://twitter.com/bigeastnyl	B
.
65	Prudential Financial	N/A	F
.
66	Caterpillar	http://twitter.com/caterpillarinc	B
.
67	Sprint Nextel	http://twitter.com/sprintnews	B
.
68	Allstate	http://twitter.com/allstate	B+
.
69	General Dynamics	http://twitter.com/gduknews	D+
.
70	Morgan Stanley	N/A	F
.
71	Liberty Mutual Insurance Group	http://twitter.com/libertymutual	B+
.
72	Coca-Cola	http://twitter.com/COCACOLA	B+ (*)
.
73	Humana	http://twitter.com/humanamedicare	D
.
74	Honeywell International	http://twitter.com/honeywellnow	B+
.
75	Abbott Laboratories	N/A	F
.
76	News Corp.	http://twitter.com/NWScorp	B
.
77	HCA	http://twitter.com/acareerathca	C+
.
78	Sunoco	http://twitter.com/SunocoCamaro	D-
.
79	Hess	N/A	F
.
80	Ingram Micro	http://twitter.com/IngramMicroInc	B
.
81	Fannie Mae	http://twitter.com/fanniemae	C
.
82	Time Warner	http://twitter.com/twxcorp	B+
.
83	Johnson Controls	http://twitter.com/efficiencynow	C
.
84	Delta Air Lines	http://twitter.com/delta	C+ (*)
.
85	Merck	http://twitter.com/merckcareers1	D+
.
86	DuPont	http://twitter.com/dupont_news	C
.
87	Tyson Foods	http://twitter.com/tysonfoods	B+
.
88	American Express	http://twitter.com/americanexpress	B+ (*)
.
89	Rite Aid	N/A	F
.
90	TIAA-CREF	http://twitter.com/tc_talks	B+
.
91	CHS	N/A	F
.
92	Enterprise GP Holdings	N/A	F
.
93	Massachusetts Mutual Life Insurance	N/A	F
.
94	Philip Morris International	N/A	F
.
95	Raytheon	http://twitter.com/raytheoncompany	B+
.
96	Express Scripts	http://twitter.com/escripts	C+
.
97	Hartford Financial Services	http://twitter.com/thehartford	B+
.
98	Travelers Cos.	http://twitter.com/TRV_Insurance	B+
.
99	Publix Super Markets	http://twitter.com/publixjobs	C+
.
100	Amazon.com	http://twitter.com/amazon	B

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Fortune 500 Women CEOs And Their Twitter Status

JB — Tue, 21 Apr 2009 18:02:05 +0000

I was very disappointed with this list of Women CEO. I could not find one of these women on Twitter. Worse of all is that only 5 of the 15 companies headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers. I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s sales force. I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month. Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Fortune 500 Women CEOs 2009

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52 http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75 http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147 http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345 http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451 http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence. Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter. Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

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FORTUNE 100 Best Companies To Work For And Their Twitter Status

JB — Thu, 19 Feb 2009 07:21:39 +0000

I was very disappointed with this list. I would have thought that more of these companies would have by now had a Twitter presence, but I was sadly mistaken.

Only 25 of the 100 companies had a Twitter status. I was most impressed with Zappos (@zappos) with over 90K+ followers and I was least impressed with Stew Leonard’s @stewleonards at only having 5 followers. Stew Leonard’s should really take a look at what Whole Foods (@wholefoods) is doing on Twitter.

Three companies that I feel are really missing the boat on not being on Twitter are eBay, Fedex and T-mobile. All of these companies should follow Comcast (@comcastcares) for its great customer service via Twitter.

Fortune 100 Best Companies To Work For.

Rank	Company	Twitter Status	Followers
1	NetApp	http://twitter.com/NetApp	349
2	Edward Jones	N/A
3	Boston Consulting Group	N/A
4	Google	http://www.twitter.com/google http://twitter.com/googlenews	5,350
		http://twitter.com/googlereader	996
		http://twitter.com/search/users?page=2&q=Google

5	Wegmans Food Markets	http://twitter.com/Wegmans	934
6	Cisco Systems	N/A
7	Genentech	N/A
8	Methodist Hospital System	N/A
9	Goldman Sachs	N/A
10	Nugget Market	N/A
11	Adobe Systems	http://twitter.com/air	1,139
12	Recreational Equipment (REI)	N/A
13	Devon Energy	N/A
14	Robert W. Baird	N/A
15	W. L. Gore & Associates	N/A
16	Qualcomm	N/A
17	Principal Financial Group	N/A
18	Shared Technologies	N/A
19	OhioHealth	http://twitter.com/Ohio_Health	285
20	SAS	N/A
21	Arnold & Porter	http://twitter.com/arnoldporter	8
22	Whole Foods Market	http://twitter.com/WholeFoods	80,411
23	Zappos.com	http://twitter.com/zappos	90,115
24	Starbucks	http://twitter.com/Starbucks	50,990
25	Johnson Financial Group	N/A
26	Aflac	N/A
27	QuikTrip	N/A
28	PCL Construction Enterprises	N/A
29	Quicken Loans	http://twitter.com/quickenloans	639
30	Bingham McCutchen	N/A
31	CarMax	http://twitter.com/CarMaxChris	774
32	Container Store	N/A
33	JM Family Enterprises	N/A
34	Umpqua Bank	N/A
35	Kimley-Horn & Associates	N/A
36	Alston & Bird	N/A
37	TDIndustries	N/A
38	Microsoft	http://twitter.com/MSWindows	2,701
38	Microsoft	http://twitter.com/SharePoint	1,529
39	Paychex	N/A
40	EOG Resources	N/A
41	Camden Property Trust	N/A
42	Plante & Moran	N/A
43	Rackspace Hosting	N/A
44	NuStar Energy	N/A
45	King’s Daughters Medical Cntr.	N/A
46	American Fidelity Assurance	N/A
47	DreamWorks Animation SKG	N/A
48	Mattel	N/A
49	Intuit	http://twitter.com/intuit	1,820
50	Burns & McDonnell	N/A
51	Ernst & Young	N/A
52	Booz Allen Hamilton	N/A
53	Stew Leonard’s	http://twitter.com/stewleonards	5
54	Erickson Retirement Communities	N/A
55	Salesforce.com	http://twitter.com/successforce	701
56	KPMG	http://twitter.com/KPMG	123
57	Novo Nordisk	N/A
58	PricewaterhouseCoopers	N/A
59	Scripps Health	http://twitter.com/ScrippsHealth	621
60	Scottrade	http://twitter.com/scottrade	246
61	Deloitte	http://twitter.com/DeloitteTalent	469
62	Griffin Hospital	N/A
63	Mayo Clinic	http://twitter.com/mayoclinic	709
64	Milliken	N/A
65	Texas Instruments	http://twitter.com/TXInstruments	609
66	MITRE	N/A
67	Children’s Healthcare of Atlanta	N/A
68	Southern Ohio Medical Center	N/A
69	National Instruments	N/A
70	Stanley	N/A
71	Men’s Wearhouse	N/A
72	Nordstrom	http://twitter.com/nordstrom	1,640
73	Chesapeake Energy	N/A
74	Alcon Laboratories	N/A
75	Atlantic Health	N/A
76	Lehigh Valley Hospital & Health Network	N/A
77	Northwest Community Hospital	N/A
78	Marriott International	http://twitter.com/MarriottIntl	2,940
79	Baptist Health South Florida	N/A
80	Bright Horizons	N/A
81	S.C. Johnson & Son	N/A
82	Perkins Coie	N/A
83	eBay	http://twitter.com/ebayinkblog
84	Juniper Networks	http://twitter.com/junipernetworks	75
85	Arkansas Children’s Hospital	N/A
86	CH2M HILL	N/A
87	Orrick Herrington & Sutcliffe	N/A
88	Publix Super Markets	N/A
89	Herman Miller	N/A
90	FedEx	N/A
91	Gilbane	N/A
92	Four Seasons Hotels	N/A
93	Valero Energy	N/A
94	Build-A-Bear Workshop	http://twitter.com/buildabear	893
95	Kimpton Hotels & Restaurants	N/A
96	T-Mobile	N/A
97	Accenture	http://twitter.com/Accenture	1,162
98	Vanderbilt University	N/A
99	General Mills	N/A
100	SRA International	http://twitter.com/SRAIntl	5

Of all the 100 companies listed I would definitely consider working for Zappos. Not only have they taken their Twitter status to the next level with http://twitter.zappos.com/ but they really get what most of us are looking for in a laid back and fun working environment.

Check out the video Fortune created about Zappos
http://money.cnn.com/video/ft/#/video/fortune/2009/01/21/fortune.bctwf.zappos.fortune

Please let me know if you find anymore of these companies on Twitter. Just shoot me a reply or DM @twarketing

All the best

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