Here is part one of the Guy Kawasaki post “How To Use Twitter As A Twool” done as an animation thanks to the guys at vizedu.com
I read one of the most incredible post today on Guy Kawasaki’s (http://twitter.com/guykawasaki) blog How to Change the World. Guy gives a breakdown on how he used Twitter to promote his Alltop website and his new book Reality Check. Here are the 10 ways to use Twitter as a Twool.
- Forget the “influentials
- Defocus your efforts
- Get as many followers as you can
- Monitor what people are saying about you, your company, and your product.
- Ask for help.
- Make it easy to tweet on your behalf.
- Create an email list.
- Make it easy to “post to Twitter.
- Offer advice deals to Twitter users.
- Tell the complainers where to go.
If you would like to get a complete detailed break down of these 10 steps check out Guy’s Post
How to Use Twitter as a Twool
All the best
JB
Categories
Twitter In Plain English
The launch of the New Election 2008 site customized by Twitter has come at the best time ever. It was launched on the eve of the first Presidential debate between Barack Obama and John McCain. This new site will be showcasing how Twitter can assist other major events and brands get real time brand recognition and market research.
Lets look at what Twitter’s new venture could do for sporting events like what just happened with the Beijing Olympics (Olympics.twitter.com) or for the those who are watching an event I am passionate about in baseball with the World Series (worldseries.twitter.com) Those who watched the last Olympics would have a place to discuss all the different meets, medals, victories and defeats. Major League Baseball could use Twitter to have their fans keep track of playoff scores and real time play by play for our favorite teams.
How about one of the most watched sporting events in the Superbowl (superbowl.twitter.com) The NFL could have real time forum of fans that who would love to get a chance to dialogue with their favorite teams, players and coaches.
Popular television shows like NBC’s Heroes (heroes.twitter.com) and new shows like CBS’s The Mentalist (thementalist.twitter.com) could build even more of a following for their fans who have a passion for talking about what happened and what will happen next on their favorite show.
Last but not least this new customized Twitter site could be used to launch a new product or service. Think of Twitter launching a product that you want to get out to the marketplace (yourproductname.twitter.com) All those who want to purchase your product could get instant access to satisfied customers already using it. You could also get automatic feedback from those who might be having a problem or have a suggestion on how to improve your product. You then get to monitor and then utilize some of the praise comments for future marketing efforts.
Twitter would finally then have a way to generate some decent revenue with each customization. They could even offer this to the same Fortune 500 companies (Walmart.twitter.com) that are currently missing out on what Twitter has to offer.
My only hope is that they also make this customization affordable for smaller businesses and not price it out of the stratosphere.
Let me know your thoughts on the matter at hand.
All the best
JB
It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.
Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential. Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.
If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter http://twarketing.com/2008/08/20/twarketing-jeremiah-owyang-twittercomjowyang/
This list was taken from the Fortune 500 of 2008
- Walmart
- Exxon Mobil
- Chevron (New) http://twitter.com/chevron_justinh
(Recently I haven’t updated yet!)
http://twitter.com/Chevron
- General Motors
http://twitter.com/GMblogs - ConocoPhillips (New) http://twitter.com/conocophillips
(Recently I haven’t updated yet!)
http://twitter.com/Conoco_Phillips
- General Electric
http://twitter.com/GE_MarkMc - Ford Motor
http://twitter.com/FoMoCoNA - Citigroup (Recently I haven’t updated yet!)
http://twitter.com/citigroup
- Bank of America Corp.
- AT&T
http://twitter.com/ATTNews - Berkshire Hathaway
http://twitter.com/warrenbuffett - J.P. Morgan Chase & Co.
- American International Group
- Hewlett-Packard
http://twitter.com/hpnews
http://twitter.com/HP_BlogHer2008 - International Business Machines (IBM)
http://twitter.com/ibmPulse
http://twitter.com/ibmtivoli
http://twitter.com/ibmSMB - Valero Energy
- Verizon Communications
http://twitter.com/VZWOffers (New) @VZWOffers
http://twitter.com/vzwupdates - McKesson
(Recently I haven’t updated yet!)
http://twitter.com/McKesson -
Cardinal Health
- Goldman Sachs Group
- Morgan Stanley
- Home Depot
http://twitter.com/TheHomeDepot - Procter & Gamble
- CVS Caremark
- UnitedHealth Group
(Recently I haven’t updated yet!)
http://twitter.com/UnitedHealthGrp - Kroger
- Boeing
- AmerisourceBergen
- Costco Wholesale
- Merrill Lynch
- Target
- State Farm Insurance Cos.
http://twitter.com/StateFarmIns - WellPoint
- Dell
http://twitter.com/DellOutlet
http://twitter.com/RichardatDELL
http://twitter.com/TeamDell
http://twitter.com/Direct2Dell
http://twitter.com/DellYourBlog
http://twitter.com/DellSmBizOffers - Johnson & Johnson
- Marathon Oil
- Lehman Brothers Holdings
- Wachovia Corp
http://twitter.com/Wachovia - United Technologies
- Walgreen
(Recently I haven’t updated yet!)
http://twitter.com/walgreen - Wells Fargo
- Dow Chemical
- MetLife
- Microsoft
- Sears Holdings
- United Parcel Service (UPS)
- Pfizer
- Lowe’s
- Time Warner
http://twitter.com/TimeWarnerCable - Caterpillar
http://twitter.com/caterpillarinc - Medco Health Solutions
- Archer Daniels Midland
- Fannie Mae
- Freddie Mac
- Safeway
(Recently I haven’t updated yet!)
http://twitter.com/safeway - Sunoco
(Recently I haven’t updated yet!)
http://twitter.com/Sunoco - Lockheed Martin
- Sprint Nextel
http://twitter.com/sprintnews - PepsiCo
- Intel
http://twitter.com/IntelSoftware - Altria Group
- Supervalu
- Kraft Foods
- Allstate
(Recently I haven’t updated yet!)
http://twitter.com/allstate - Motorola
http://twitter.com/MotoDeals - Best Buy
- Walt Disney
http://twitter.com/wdwnews
http://twitter.com/charney - FedEx
http://twitter.com/FederalExpress
- Ingram Micro
- Sysco
- CiscoSystems
(Recently I haven’t updated yet!)
http://twitter.com/CiscoSystems - Johnson Controls
- Honeywell International
- Prudential Financial
- American Express
- Northrop Grumman
- Hess
- GMAC
- Comcast
http://twitter.com/comcastdotnet - Alcoa
http://twitter.com/alcoa - DuPont
- New York Life Insurance
- Coca-Cola
- News Corp.
- Aetna
- TIAA-CREF
- General Dynamics
- TysonFoods
http://twitter.com/TysonFoods - HCA
http://twitter.com/acareerathca - Enterprise GP Holdings
- Macy’s
- Delphi
- Travelers Cos.
- Liberty Mutual Insurance Group
- Hartford Financial Services
- Abbott Laboratories
- Washington Mutual
- Humana
- Massachusetts Mutual Life Insurance
- 3M