Author: JB
What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status) This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.
These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.
Here is the list of items we took into consideration for the grades we gave out this year?
1. The Google search test with the company name and twitter used as the keywords.
2. Active Twitter page with more than 1000 followers.
3. Multiple active Twitter pages with more than 1000 followers.
4. Strong Customer Service points of contact on Twitter page.
5. Twitter pages with multiple Customer Service points of contact.
6. Active link from corporate website or blog to Twitter page.
7. Active link from Twitter page to corporate site or blog.
8. Highly visible Twitter page link or logo on corporate site or blog.
9. Branded custom Twitter page background
10. Custom branded corporate website dedicated to Twitter and Twitter followers.
11. Twitter Verified Account Status (*)
This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.
We look forward to hearing your comments and feedback on our findings.
| Rank | Company | Twitter Status | Grade |
|---|---|---|---|
| 1 | Wal-Mart Stores | http://walmartstores.com/Twitter/ | A |
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| 2 | Exxon Mobil | http://twitter.com/exxonmobil | C |
| 3 | Chevron | http://twitter.com/CHEVRON | D |
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| 4 | General Electric | http://twitter.com/ge_reports | D |
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| 5 | Bank of America Corp. | http://social.bankofamerica.com/ | A |
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| 6 | ConocoPhillips | http://twitter.com/conocophillips | D – |
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| 7 | AT&T | http://twitter.com/attnews | B+ |
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| 8 | Ford Motor | http://twitter.com/ford | B+ |
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| 9 | J.P. Morgan Chase & Co. | N/A | F |
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| 10 | Hewlett-Packard | http://twitter.com/hpnews | B+ |
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| 11 | Berkshire Hathaway | N/A | F |
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| 12 | Citigroup | http://twitter.com/citigroupjobs | D |
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| 13 | Verizon Communications | http://twitter.com/verizon | B+ |
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| 14 | McKesson | http://twitter.com/mckesson_hit | D |
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| 15 | General Motors | http://twitter.com/GMblogs | B |
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| 16 | American International Group | N/A | F |
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| 17 | Cardinal Health | N/A | F |
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| 18 | CVS Caremark | http://twitter.com/CVS_Extra | B |
| Corrected by @JobHuntin | |||
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| 19 | Wells Fargo | http://twitter.com/ask_wellsfargo | B+ |
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| 20 | International Business Machines | http://twitter.com/ibmevents | C |
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| 21 | UnitedHealth Group | http://twitter.com/unitedhealthgrp | D- |
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| 22 | Procter & Gamble | http://twitter.com/pgnewsus | C |
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| 23 | Kroger | https://twitter.com/KrogerCo | B+ |
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| 24 | AmerisourceBergen | N/A | F |
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| 25 | Costco Wholesale | http://twitter.com/costco_boise | D |
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| 26 | Valero Energy | N/A | F |
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| 27 | Archer Daniels Midland | N/A | F |
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| 28 | Boeing | http://twitter.com/boeingcorporate | C |
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| 29 | Home Depot | http://twitter.com/thehomedepot | C+ |
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| 30 | Target | http://twitter.com/TARGET | C+ |
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| 31 | WellPoint | http://twitter.com/WellPointJobs | D |
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| 32 | Walgreen | http://twitter.com/WALGREENS | C |
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| 33 | Johnson & Johnson | http://twitter.com/JNJStories | C+ |
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| 34 | State Farm Insurance Cos. | http://twitter.com/statefarm | B+ |
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| 35 | Medco Health Solutions | http://twitter.com/medco | C+ |
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| 36 | Microsoft | http://twitter.com/microsoft | B |
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| 37 | United Technologies | N/A | F |
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| 38 | Dell | http://www.dell.com/twitter | A |
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| 39 | Goldman Sachs Group | N/A | F |
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| 40 | Pfizer | http://twitter.com/pfizer_news | B |
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| 41 | Marathon Oil | N/A | F |
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| 42 | Lowe’s | http://twitter.com/lowes | B |
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| 43 | United Parcel Service | http://twitter.com/ups_news | B+ |
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| 44 | Lockheed Martin | http://twitter.com/lockheedmartin | B+ |
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| 45 | Best Buy | http://www.bestbuy.com/connect | A |
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| 46 | Dow Chemical | N/A | F |
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| 47 | Supervalu | N/A | F |
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| 48 | Sears Holdings | http://twitter.com/searsdeals | B |
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| 49 | International Assets Holding | N/A | F |
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| 50 | PepsiCo | http://twitter.com/PEPSICO | A – (*) |
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| 51 | MetLife | http://twitter.com/MetLifeBlimp | C+ |
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| 52 | Safeway | http://twitter.com/safeway | C+ |
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| 53 | Kraft Foods | http://twitter.com/kraftfoods | B |
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| 54 | Freddie Mac | http://twitter.com/freddiemac | C+ |
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| 55 | Sysco | http://twitter.com/SyscoCentralOnt | C |
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| 56 | Apple | N/A | F |
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| 57 | Walt Disney | http://twitter.com/waltdisneyworld | B |
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| 58 | Cisco Systems | http://twitter.com/ciscosystems | A- (*) |
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| 59 | Comcast | http://twitter.com/comcastcares | B+ |
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| 60 | FedEx | http://twitter.com/fedexrobin | C+ |
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| 61 | Northrop Grumman | http://twitter.com/northropgrumman | C |
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| 62 | Intel | http://twitter.com/Intel |
B+ |
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| 63 | Aetna | http://twitter.com/aetnastudent | C+ |
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| 64 | New York Life Insurance | http://twitter.com/bigeastnyl | B |
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| 65 | Prudential Financial | N/A | F |
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| 66 | Caterpillar | http://twitter.com/caterpillarinc | B |
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| 67 | Sprint Nextel | http://twitter.com/sprintnews | B |
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| 68 | Allstate | http://twitter.com/allstate | B+ |
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| 69 | General Dynamics | http://twitter.com/gduknews | D+ |
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| 70 | Morgan Stanley | N/A | F |
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| 71 | Liberty Mutual Insurance Group | http://twitter.com/libertymutual | B+ |
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| 72 | Coca-Cola | http://twitter.com/COCACOLA | B+ (*) |
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| 73 | Humana | http://twitter.com/humanamedicare | D |
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| 74 | Honeywell International | http://twitter.com/honeywellnow | B+ |
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| 75 | Abbott Laboratories | N/A | F |
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| 76 | News Corp. | http://twitter.com/NWScorp | B |
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| 77 | HCA | http://twitter.com/acareerathca | C+ |
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| 78 | Sunoco | http://twitter.com/SunocoCamaro | D- |
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| 79 | Hess | N/A | F |
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| 80 | Ingram Micro | http://twitter.com/IngramMicroInc | B |
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| 81 | Fannie Mae | http://twitter.com/fanniemae | C |
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| 82 | Time Warner | http://twitter.com/twxcorp | B+ |
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| 83 | Johnson Controls | http://twitter.com/efficiencynow | C |
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| 84 | Delta Air Lines | http://twitter.com/delta | C+ (*) |
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| 85 | Merck | http://twitter.com/merckcareers1 | D+ |
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| 86 | DuPont | http://twitter.com/dupont_news | C |
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| 87 | Tyson Foods | http://twitter.com/tysonfoods | B+ |
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| 88 | American Express | http://twitter.com/americanexpress | B+ (*) |
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| 89 | Rite Aid | N/A | F |
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| 90 | TIAA-CREF | http://twitter.com/tc_talks | B+ |
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| 91 | CHS | N/A | F |
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| 92 | Enterprise GP Holdings | N/A | F |
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| 93 | Massachusetts Mutual Life Insurance | N/A | F |
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| 94 | Philip Morris International | N/A | F |
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| 95 | Raytheon | http://twitter.com/raytheoncompany | B+ |
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| 96 | Express Scripts | http://twitter.com/escripts | C+ |
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| 97 | Hartford Financial Services | http://twitter.com/thehartford | B+ |
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| 98 | Travelers Cos. | http://twitter.com/TRV_Insurance | B+ |
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| 99 | Publix Super Markets | http://twitter.com/publixjobs | C+ |
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| 100 | Amazon.com | http://twitter.com/amazon | B |
Are you ready to go Anywhere with Twitter? I did not make this years South by Southwest Conferences and Festivals but I am sure if I had attended I would have been pretty jazzed about Evan Williams breaking news about the new @Anywhere. The more one uses Twitter the more you understand how influential this service really is when it comes to social engagement. Now, enter @Anywhere and you bring a whole new world of Twitter engagement to websites large and small.
@Anywhere will allow Twitter users to create conversations without having to leave the website and log onto Twitter first. This will allow readers to Tweet more often with those who frequently visit the same websites.
This is a perfect move by Twitter at this time. With all the talk about how the Twitter growth potential being stagnant @Anywhere can bring Twitter to reach new heights. Even though it will be released first on mainstream sites like The Huffington Post and Digg, I look forward to when I can put the @Anywhere lines of code on my sites.
Mr. Bill Gates @billgates is in the Twitter Building!!! Social Media Guide @Mashable has reported that Twitter’s Caroline Mizumoto tweeted about Mr. Gates finally actively tweeting online. Word spread fast and Mr. Gates reached 100k followers in @oprah like speed. Ashton Kutcher (@aplusk) is still at the top of the list at just over 4.3 million followers but Britney Spears (@britneyspears) is not that far behind him at 4.2+ followers. At the current pace of about 10k+ followers per hour Mr. Gates should reach the 1 million dollar club in a few days. At this rate Mr. Gates will have more followers than his own @Microsoft_Xbox, @Microsoft, @Office_Live, @MicrosoftPress, @MSFTResearch, @Office and @SharePoint combined by lunch time on Wednesday, Jan 2oth.
So if you get the chance say hello to Mr. Gates. Who knows he might just follow you and donate millions of dollars to your cause…. NOT..;-) Welcome to the Twitterverse Mr. Gates. I look forward to following your updates.
All the best
JB
Congratulations to Southwest Airlines @SouthwestAir on becoming part of the 1 million twitter follower club. Southwest joins @JetBlue as the only two major airlines to have this distinction.
I happened to have the pleasure to do an interview with one of the voices of Southwest Air, Christi Day @christiday back in March of 2009. One thing led to another and I got busy with other projects and I never release the podcast interview. Well since this monumental occasion has occurred, I thought it fitting to finally make this lost interview with Christi available for all to listen.
Please take a listen and be sure to take advantage of the TWITTERLUV offer that will get you $10 off your next Southwest Airline flight.
Congratulations again Southwest Airlines and thanks Christi for being so patient on the release of this podcast. It was an honor to interview you.
[podcast]http://www.twarketing.com/podcast/Twarketing_Southwest_Airlines.mp3[/podcast]
[download#3]