Ok, I wanted to do a Forbes list that I thought was interesting, so I choose American’s Top 10 Small Public Companies. This Top 10 list started out strong but those ranked ultimately became disappointing with only 3 out of the 10 having a Twitter presence. I was most impressed with Lumber Liquidators (@hardwoodforless) and Allegiant Air (@allegiantair) being on Twitter, being non-technology related companies. I totally expected Rackspace (@rackspace) to have a presence.
Lumber Liquidators went a step further by creating a very informative and branded Twitter background that gave additional information on how to contact their customer care center by 800 number. I was most disappointed with Green Mountain Coffee which had a great website and blog but no Twitter address visible on either. All of these public corporations had some form of media section on their website that did have downloadable pdf files and one even had a webcast selection. Why they have not added a FREE Twitter address is beyond me.
There are 200 of these companies on this list. We are going to break down all 200 ten at a time until we get through the whole list. We will then do our own ranking based on all the companies that have a Twitter presence. Let us know your thoughts on our findings.
All the best
Corporation/Brand Twitter Followers Twitter Friends Twitter Name
1 Lumber Liquidators 667 551 @hardwoodforless
2 Allegiant Air 7,343 7,385 @allegiantair
3 Quality Systems N/A N/A 4 LHC Group, LLC N/A N/A 5 Green Mountain Coffee Roaters N/A N/A 6 Transcend Services N/A N/A 7 Rackspace 4,257 1,695 @rackspace
8 NVE Corporation N/A N/A 9 American Public Education N/A N/A 10 American Science & Engineering N/A N/A