Old Spice Guy “Isaiah Mustafa” Takes Twitter By Storm

July 17th, 2010

If you have not seen them yet, you Will.  @isaiahmustafa the Old Spice Guy has taken @oldspice to new viral heights with over 5.9 million views on Youtube.  This campaign has taken the Old Spice Twitter account from 3271 followers on July 11th 2010 to over 77k followers at this present date. The Old Spice Guy has made over 180+ Youtube video responses to his Twitter followers. My favorite so far has to be the one he did for @mrskutcher and @biz.  The numbers don’t lie and will eventually create many copy cat type campaigns in due time.

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Lesson of Lebron James (Twitter Case Study Video from ColderICE)

July 11th, 2010

@kingjames and @colderice

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2010 Fortune 100 List Of Companies And Their Current Twitter Status

May 24th, 2010

What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D -
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/thomasatups C+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+

.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://www.humana-medicare.com/ D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/FannieMae_jobs C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TravelersUS C+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B

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Twitter Goes From Nowhere to @Anywhere

March 18th, 2010

Are you ready to go Anywhere with Twitter? I did not make this years South by Southwest Conferences and Festivals but I am sure if I had attended I would have been pretty jazzed about Evan Williams breaking news about the new @Anywhere. The more one uses Twitter the more you understand how influential this service really is when it comes to social engagement. Now, enter @Anywhere and you bring a whole new world of Twitter engagement to websites large and small.

@Anywhere will allow Twitter users to create conversations without having to leave the website and log onto Twitter first. This will allow readers to Tweet more often with those who frequently visit the same websites.

This is a perfect move by Twitter at this time. With all the talk about how the Twitter growth potential being stagnant @Anywhere can bring Twitter to reach new heights. Even though it will be released first on mainstream sites like  The Huffington Post and Digg, I look forward to when I can put the @Anywhere lines of code on my sites.

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Microsoft’s Bill Gates Has Joined The Twitter Universe

January 20th, 2010

Mr. Bill Gates @billgates is in the Twitter Building!!!  Social Media Guide @Mashable has reported that Twitter’s Caroline Mizumoto tweeted about Mr. Gates finally actively tweeting online. Word spread fast and Mr. Gates reached 100k followers in @oprah like speed. Ashton Kutcher (@aplusk) is still at the top of the list at just over 4.3 million followers but Britney Spears (@britneyspears) is not that far behind him at 4.2+ followers. At the current pace of about 10k+ followers per hour Mr. Gates should reach the 1 million dollar club in a few days.  At this rate Mr. Gates will have more followers than his own @Microsoft_Xbox, @Microsoft, @Office_Live, @MicrosoftPress, @MSFTResearch, @Office and @SharePoint combined by lunch time on Wednesday, Jan 2oth.

So if you get the chance say hello to Mr. Gates. Who knows he might just follow you and donate millions of dollars to your cause…. NOT..;-) Welcome to the Twitterverse Mr. Gates. I look forward to following your updates.

All the best

JB

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