Britney Spears Is Not Gaga Over Losing The Top Twitter Spot

August 27th, 2010

I don’t know about you but every once in a while I love seeing a good Girl Fight..;-) Well Twitter has set the stage for one of the best ever. Lady Gaga (@ladygaga)  just recently took the top spot from Britney Spears (@britneyspears) and may reach the 6 million follower mark before anyone.  I still remember way back when Ashton Kutcher (@aplusk) beat out CNN (@cnnbrk) to the first million followers way back in April of 2009 http://twarketing.com/2009/04/17/ashton-kutcher-beats-cnn-and-britney-to-1-millon-followers-on-twitter/

Now a days, you can’t even get into the top 25 on Twitterholics if you don’t have 2 million plus followers.

I think the next milestone for all that are caring to watch will be the first person or personality that gets to the 10 million follower mark. I am still personally routing for Oprah Winfrey (@oprah). All she has to do is tell her raving fans.. me included to follow her and get her to 10 million followers as a send off present to her last season on regular tv. Oprah is currently 8th on the list  at this posting with just over 4 million followers but I bet she could get to 10 million faster than anyone if she put her tweet mind to it.

Here is an idea. Oprah does her final show as a Tweetup and gives everyone in the audience there choice of an iPhone, Blackberry Torch or the coolest Android phone at the time. She then tells the audience in the studio and her audience at home that before the end of her live fair well show she wants to be number one on Twitter. I bet she could probably get to 20 million followers by the end of the show if all went according to plan.

The only other person that I would route for is Barack Obama (@BarackObama). Wouldn’t it be cool to see our President retake that top spot on Twitter by announcing that we are finally out of this recession and that our unemployment rate has dropped to less than 2 percent.  Yeah, I know like that is going to happen anytime soon. I guy could dream can’t he.

My dark horse in all of this 10 million or bust twitter follower stuff is little Justin Bieber (@JustinBieber). He is young enough to be my kid and I really don’t get the reason why he is so popular but his Twitter stock is on the rise and he could trump @ladygaga, @britneyspears, @oprah and the prez @BarackObama before it is all said and done.

What are your thoughts on all this? Who is your favorite person or personality to be the first to 10 million Twitter followers?

Holla

Jazzy

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Old Spice Guy “Isaiah Mustafa” Takes Twitter By Storm

July 17th, 2010

If you have not seen them yet, you Will.  @isaiahmustafa the Old Spice Guy has taken @oldspice to new viral heights with over 5.9 million views on Youtube.  This campaign has taken the Old Spice Twitter account from 3271 followers on July 11th 2010 to over 77k followers at this present date. The Old Spice Guy has made over 180+ Youtube video responses to his Twitter followers. My favorite so far has to be the one he did for @mrskutcher and @biz.  The numbers don’t lie and will eventually create many copy cat type campaigns in due time.

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Lesson of Lebron James (Twitter Case Study Video from ColderICE)

July 11th, 2010

@kingjames and @colderice

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2010 Fortune 100 List Of Companies And Their Current Twitter Status

May 24th, 2010

What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D -
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/thomasatups C+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+

.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://www.humana-medicare.com/ D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/FannieMae_jobs C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TravelersUS C+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B

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Twitter Goes From Nowhere to @Anywhere

March 18th, 2010

Are you ready to go Anywhere with Twitter? I did not make this years South by Southwest Conferences and Festivals but I am sure if I had attended I would have been pretty jazzed about Evan Williams breaking news about the new @Anywhere. The more one uses Twitter the more you understand how influential this service really is when it comes to social engagement. Now, enter @Anywhere and you bring a whole new world of Twitter engagement to websites large and small.

@Anywhere will allow Twitter users to create conversations without having to leave the website and log onto Twitter first. This will allow readers to Tweet more often with those who frequently visit the same websites.

This is a perfect move by Twitter at this time. With all the talk about how the Twitter growth potential being stagnant @Anywhere can bring Twitter to reach new heights. Even though it will be released first on mainstream sites like  The Huffington Post and Digg, I look forward to when I can put the @Anywhere lines of code on my sites.

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