If you have not seen them yet, you Will. @isaiahmustafa the Old Spice Guy has taken @oldspice to new viral heights with over 5.9 million views on Youtube. This campaign has taken the Old Spice Twitter account from 3271 followers on July 11th 2010 to over 77k followers at this present date. The Old Spice Guy has made over 180+ Youtube video responses to his Twitter followers. My favorite so far has to be the one he did for @mrskutcher and @biz. The numbers don’t lie and will eventually create many copy cat type campaigns in due time.
What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status) This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.
These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.
Here is the list of items we took into consideration for the grades we gave out this year?
1. The Google search test with the company name and twitter used as the keywords.
2. Active Twitter page with more than 1000 followers.
3. Multiple active Twitter pages with more than 1000 followers.
4. Strong Customer Service points of contact on Twitter page.
5. Twitter pages with multiple Customer Service points of contact.
6. Active link from corporate website or blog to Twitter page.
7. Active link from Twitter page to corporate site or blog.
8. Highly visible Twitter page link or logo on corporate site or blog.
9. Branded custom Twitter page background
10. Custom branded corporate website dedicated to Twitter and Twitter followers.
11. Twitter Verified Account Status (*)
This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.
We look forward to hearing your comments and feedback on our findings.
Are you ready to go Anywhere with Twitter? I did not make this years South by Southwest Conferences and Festivals but I am sure if I had attended I would have been pretty jazzed about Evan Williams breaking news about the new @Anywhere. The more one uses Twitter the more you understand how influential this service really is when it comes to social engagement. Now, enter @Anywhere and you bring a whole new world of Twitter engagement to websites large and small.
@Anywhere will allow Twitter users to create conversations without having to leave the website and log onto Twitter first. This will allow readers to Tweet more often with those who frequently visit the same websites.
This is a perfect move by Twitter at this time. With all the talk about how the Twitter growth potential being stagnant @Anywhere can bring Twitter to reach new heights. Even though it will be released first on mainstream sites like The Huffington Post and Digg, I look forward to when I can put the @Anywhere lines of code on my sites.
Mr. Bill Gates @billgates is in the Twitter Building!!! Social Media Guide @Mashable has reported that Twitter’s Caroline Mizumoto tweeted about Mr. Gates finally actively tweeting online. Word spread fast and Mr. Gates reached 100k followers in @oprah like speed. Ashton Kutcher (@aplusk) is still at the top of the list at just over 4.3 million followers but Britney Spears (@britneyspears) is not that far behind him at 4.2+ followers. At the current pace of about 10k+ followers per hour Mr. Gates should reach the 1 million dollar club in a few days. At this rate Mr. Gates will have more followers than his own @Microsoft_Xbox, @Microsoft, @Office_Live, @MicrosoftPress, @MSFTResearch, @Office and @SharePoint combined by lunch time on Wednesday, Jan 2oth.
So if you get the chance say hello to Mr. Gates. Who knows he might just follow you and donate millions of dollars to your cause…. NOT..;-) Welcome to the Twitterverse Mr. Gates. I look forward to following your updates.
