I read one of the most incredible post today on Guy Kawasaki’s (http://twitter.com/guykawasaki) blog How to Change the World. Guy gives a breakdown on how he used Twitter to promote his Alltop website and his new book Reality Check. Here are the 10 ways to use Twitter as a Twool.

1. Forget the “influentials
2. Defocus your efforts
3. Get as many followers as you can
4. Monitor what people are saying about you, your company, and your product.
5. Ask for help.
6. Make it easy to tweet on your behalf.
7. Create an email list.
8. Make it easy to “post to Twitter.
9. Offer advice deals to Twitter users.
10. Tell the complainers where to go.

If you would like to get a complete detailed break down of these 10 steps check out Guy’s Post

How to Use Twitter as a Twool

All the best

JB

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Tags: Alltop, Guy Kawasaki, Reality Check

This entry was posted on Thursday, December 4th, 2008 at 7:56 pm and is filed under Social Marketing Gurus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.