Old Spice Guy "Isaiah Mustafa" Takes Twitter By Storm | Twarketing: Twitter Marketing Case Studies

Old Spice Guy “Isaiah Mustafa” Takes Twitter By Storm

If you have not seen them yet, you Will. @isaiahmustafa the Old Spice Guy has taken @oldspice to new viral heights with over 5.9 million views on Youtube. This campaign has taken the Old Spice Twitter account from 3271 followers on July 11th 2010 to over 77k followers at this present date. The Old Spice Guy has made over 180+ Youtube video responses to his Twitter followers. My favorite so far has to be the one he did for @mrskutcher and @biz. The numbers don’t lie and will eventually create many copy cat type campaigns in due time.

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Tags: Isaiah Mustafa, oldspice, twarketing case study, Viral Youtube Video

This entry was posted on Saturday, July 17th, 2010 at 6:25 am and is filed under Case Studies, Twitter News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

John Zimmer

Incredible how this campaign has caught on. There is lots that we can learn from it. For example, you might enjoy Public Speaking Lessons from the Old Spice Guy: http://wp.me/pwfa1-YW
JB

Hey John Z.

I really enjoyed reading your take on the Old Spice Guy and Public Speaking. I totally agree that there is a lot one can learn from this ad series that could improve ones public speaking. Here are a few of my favorites

Top Ten Lessons on Public Speaking from the Old Spice Guy

1. Tell stories. Lots of stories. Personal stories.

2(a). Use metaphors to make your message come alive.

3. If you don’t know the answer to a question, don’t bluff. Admit it.

5. The speech is about the audience, not the speaker.

6. Be passionate and inspire your listeners.

7. Use props effectively.

Old Spice Guy “Isaiah Mustafa” Takes Twitter By Storm

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