2010 Fortune 100 List Of Companies And Their Current Twitter Status

Walmart Twitter 300x180 2010 Fortune 100 List Of Companies And Their Current Twitter StatusWhat a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D -
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/ups_news B+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+

.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://twitter.com/humanamedicare D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/fanniemae C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+ (*)
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+ (*)
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TRV_Insurance B+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B
Be Sociable, Share!
  • more 2010 Fortune 100 List Of Companies And Their Current Twitter Status
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Tags: , ,

9 Responses to “2010 Fortune 100 List Of Companies And Their Current Twitter Status”

  1. Thom Mitchell Says:

    Interesting list with lots of good information but you missed several Twitter accounts. For example CVS for which you graded an F, has an active Twitter account under the handle @CVS_Extra with almost 5,000 followers and over 700 tweets.

  2. JB Says:

    Hey Thom

    I really appreciate your comment on notifying me about @CVS_Extra Twitter handle. I have reviewed your findings and have changed the CVS grade from an F to a B and gave your @Jobhuntin Twitter handle the credit.
    Thanks again for your input and the ReTweet

    JB

  3. Tanya Vohar Says:

    Wow – I can see why United Health Group has a D-… why have a Twitter account at all if you are going to keep it locked? What is the point? I've been researching companies and their twitter status for class, so this is great information. Thank you!

  4. Sdeak Says:

    One of my favorites is missing from this list – http://twitter.com/twelpforce This is another Best Buy Twitter account specifically for customer service. But the customers and BB are having conversations on there…which is kinda the point of Twitter and I think some companies miss that.

  5. JB Says:

    Thanks for the addition of that Best Buy Twitter handle. We actually saw that handle as well and it is one of the reasons we gave Best Buy an A for effort on their Twitter Status.
    Thanks again for sharing

    JB

  6. Kidneybean123 Says:

    Where are the follow-up articles?

  7. Magda Says:

    when is the next rating? How often?

  8. JB Says:

    Hey Kidneybean123,

    Follow up articles are being worked on and will be here soon.
    Thanks for asking

  9. JB Says:

    Hey Magda,

    The next rating does not come out until the next Fortune 500 list comes out in 2011. Has Fedex improved their Twitter presence? If so please let me know so I can review it again.

Leave a Reply

You must be logged in to post a comment.

HootSuite - Social Media Dashboard
Enter your Email


Preview | Powered by FeedBlitz
linkedin_logo
Featured Companies