Tag: Twitter Status

Categories
Fortune 100 Fortune 500

2010 Fortune 100 List Of Companies And Their Current Twitter Status

What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companies And Their Current Twitter Status)  This year’s list of companies have made some great strides when it comes to their Twitter participation. The one that stands out the most happens to be at the top of the list. Walmart had no Twitter status back in 2008 and now it gets our highest grade for 2010.

These Fortune 100 companies did so well this year we decided to give each company a grade to see what Twitter status performed better than others.

Here is the list of items we took into consideration for the grades we gave out this year?

1. The Google search test with the company name and twitter used as the keywords.

2. Active Twitter page with more than 1000 followers.

3. Multiple active Twitter pages with more than 1000 followers.

4. Strong Customer Service points of contact on Twitter page.

5. Twitter pages with multiple Customer Service points of contact.

6. Active link from corporate website or blog to Twitter page.

7. Active link from Twitter page to corporate site or blog.

8. Highly visible Twitter page link or logo on corporate site or blog.

9. Branded custom Twitter page background

10. Custom branded corporate website dedicated to Twitter and Twitter followers.

11. Twitter Verified Account Status (*)

This is going to be the first of a series of posts that will break down and review the reason why we gave each Fortune 100 company their respective grade.
We will look to review the grades of 5 Fortune 100 companies per week until we get through the entire list.

We look forward to hearing your comments and feedback on our findings.

Rank Company Twitter Status Grade
1 Wal-Mart Stores http://walmartstores.com/Twitter/ A
.
2 Exxon Mobil http://twitter.com/exxonmobil C
3 Chevron http://twitter.com/CHEVRON D
.
4 General Electric http://twitter.com/ge_reports D
.
5 Bank of America Corp. http://social.bankofamerica.com/ A
.
6 ConocoPhillips http://twitter.com/conocophillips D –
.
7 AT&T http://twitter.com/attnews B+
.
8 Ford Motor http://twitter.com/ford B+
.
9 J.P. Morgan Chase & Co. N/A F
.
10 Hewlett-Packard http://twitter.com/hpnews B+
.
11 Berkshire Hathaway N/A F
.
12 Citigroup http://twitter.com/citigroupjobs D
.
13 Verizon Communications http://twitter.com/verizon B+
.
14 McKesson http://twitter.com/mckesson_hit D
.
15 General Motors http://twitter.com/GMblogs B
.
16 American International Group N/A F
.
17 Cardinal Health N/A F
.
18 CVS Caremark http://twitter.com/CVS_Extra B
Corrected by @JobHuntin
.
19 Wells Fargo http://twitter.com/ask_wellsfargo B+
.
20 International Business Machines http://twitter.com/ibmevents C
.
21 UnitedHealth Group http://twitter.com/unitedhealthgrp D-
.
22 Procter & Gamble http://twitter.com/pgnewsus C
.
23 Kroger https://twitter.com/KrogerCo B+
.
24 AmerisourceBergen N/A F
.
25 Costco Wholesale http://twitter.com/costco_boise D
.
26 Valero Energy N/A F
.
27 Archer Daniels Midland N/A F
.
28 Boeing http://twitter.com/boeingcorporate C
.
29 Home Depot http://twitter.com/thehomedepot C+
.
30 Target http://twitter.com/TARGET C+
.
31 WellPoint http://twitter.com/WellPointJobs D
.
32 Walgreen http://twitter.com/WALGREENS C
.
33 Johnson & Johnson http://twitter.com/JNJStories C+
.
34 State Farm Insurance Cos. http://twitter.com/statefarm B+
.
35 Medco Health Solutions http://twitter.com/medco C+
.
36 Microsoft http://twitter.com/microsoft B
.
37 United Technologies N/A F
.
38 Dell http://www.dell.com/twitter A
.
39 Goldman Sachs Group N/A F
.
40 Pfizer http://twitter.com/pfizer_news B
.
41 Marathon Oil N/A F
.
42 Lowe’s http://twitter.com/lowes B
.
43 United Parcel Service http://twitter.com/ups_news B+
.
44 Lockheed Martin http://twitter.com/lockheedmartin B+
.
45 Best Buy http://www.bestbuy.com/connect A
.
46 Dow Chemical N/A F
.
47 Supervalu N/A F
.
48 Sears Holdings http://twitter.com/searsdeals B
.
49 International Assets Holding N/A F
.
50 PepsiCo http://twitter.com/PEPSICO A – (*)
.
51 MetLife http://twitter.com/MetLifeBlimp C+
.
52 Safeway http://twitter.com/safeway C+
.
53 Kraft Foods http://twitter.com/kraftfoods B
.
54 Freddie Mac http://twitter.com/freddiemac C+
.
55 Sysco http://twitter.com/SyscoCentralOnt C
.
56 Apple N/A F
.
57 Walt Disney http://twitter.com/waltdisneyworld B
.
58 Cisco Systems http://twitter.com/ciscosystems A- (*)
.
59 Comcast http://twitter.com/comcastcares B+
.
60 FedEx http://twitter.com/fedexrobin C+
.
61 Northrop Grumman http://twitter.com/northropgrumman C
.
62 Intel http://twitter.com/Intel

B+
.
63 Aetna http://twitter.com/aetnastudent C+
.
64 New York Life Insurance http://twitter.com/bigeastnyl B
.
65 Prudential Financial N/A F
.
66 Caterpillar http://twitter.com/caterpillarinc B
.
67 Sprint Nextel http://twitter.com/sprintnews B
.
68 Allstate http://twitter.com/allstate B+
.
69 General Dynamics http://twitter.com/gduknews D+
.
70 Morgan Stanley N/A F
.
71 Liberty Mutual Insurance Group http://twitter.com/libertymutual B+
.
72 Coca-Cola http://twitter.com/COCACOLA B+ (*)
.
73 Humana http://twitter.com/humanamedicare D
.
74 Honeywell International http://twitter.com/honeywellnow B+
.
75 Abbott Laboratories N/A F
.
76 News Corp. http://twitter.com/NWScorp B
.
77 HCA http://twitter.com/acareerathca C+
.
78 Sunoco http://twitter.com/SunocoCamaro D-
.
79 Hess N/A F
.
80 Ingram Micro http://twitter.com/IngramMicroInc B
.
81 Fannie Mae http://twitter.com/fanniemae C
.
82 Time Warner http://twitter.com/twxcorp B+
.
83 Johnson Controls http://twitter.com/efficiencynow C
.
84 Delta Air Lines http://twitter.com/delta C+ (*)
.
85 Merck http://twitter.com/merckcareers1 D+
.
86 DuPont http://twitter.com/dupont_news C
.
87 Tyson Foods http://twitter.com/tysonfoods B+
.
88 American Express http://twitter.com/americanexpress B+ (*)
.
89 Rite Aid N/A F
.
90 TIAA-CREF http://twitter.com/tc_talks B+
.
91 CHS N/A F
.
92 Enterprise GP Holdings N/A F
.
93 Massachusetts Mutual Life Insurance N/A F
.
94 Philip Morris International N/A F
.
95 Raytheon http://twitter.com/raytheoncompany B+
.
96 Express Scripts http://twitter.com/escripts C+
.
97 Hartford Financial Services http://twitter.com/thehartford B+
.
98 Travelers Cos. http://twitter.com/TRV_Insurance B+
.
99 Publix Super Markets http://twitter.com/publixjobs C+
.
100 Amazon.com http://twitter.com/amazon B
Categories
Fortune 500 Twitter Twitter News

Fortune 500 Women CEOs And Their Twitter Status

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Fortune 500 Women CEOs 2009

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

Categories
Fortune 100 Fortune 1000 Twitter News

FORTUNE 100 Best Companies To Work For And Their Twitter Status

100_best_fortuneI was very disappointed with this list. I would have thought that more of these companies would have by now had a Twitter presence, but I was sadly mistaken.

Only 25 of the 100 companies had a Twitter status. I was most impressed with Zappos (@zappos) with over 90K+ followers and I was least impressed with Stew Leonard’s @stewleonards at only having 5 followers. Stew Leonard’s should really take a look at what Whole Foods (@wholefoods) is doing on Twitter.

Three companies that I feel are really missing the boat on not being on Twitter are eBay, Fedex and T-mobile. All of these companies should follow Comcast (@comcastcares) for its great customer service via Twitter.

Fortune 100 Best Companies To Work For.

Rank

Company

Twitter Status

Followers

1

NetApp

http://twitter.com/NetApp


349

2

Edward Jones

N/A

3

Boston Consulting
Group

N/A

4

Google

http://www.twitter.com/google

http://twitter.com/googlenews


5,350

http://twitter.com/googlereader


996

http://twitter.com/search/users?page=2&q=Google

5

Wegmans Food Markets

http://twitter.com/Wegmans

934

6

Cisco Systems

N/A

7

Genentech

N/A

8

Methodist Hospital
System

N/A

9

Goldman Sachs

N/A

10

Nugget Market

N/A

11

Adobe Systems

http://twitter.com/air


1,139

12

Recreational
Equipment (REI)

N/A

13

Devon Energy

N/A

14

Robert W. Baird

N/A

15

W. L. Gore &
Associates

N/A

16

Qualcomm

N/A

17

Principal Financial
Group

N/A

18

Shared Technologies

N/A

19

OhioHealth

http://twitter.com/Ohio_Health

285

20

SAS

N/A

21

Arnold & Porter

http://twitter.com/arnoldporter

8

22

Whole Foods Market

http://twitter.com/WholeFoods

80,411

23

Zappos.com

http://twitter.com/zappos

90,115

24

Starbucks

http://twitter.com/Starbucks

50,990

25

Johnson Financial
Group

N/A

26

Aflac

N/A

27

QuikTrip

N/A

28

PCL Construction
Enterprises

N/A

29

Quicken Loans

 http://twitter.com/quickenloans

639

30

Bingham McCutchen

N/A

31

CarMax

http://twitter.com/CarMaxChris

774

32

Container Store

N/A

33

JM Family
Enterprises

N/A

34

Umpqua Bank

N/A

35

Kimley-Horn &
Associates

N/A

36

Alston & Bird

N/A

37

TDIndustries

N/A

38

Microsoft

http://twitter.com/MSWindows

2,701

http://twitter.com/SharePoint

1,529

39

Paychex

N/A

40

EOG Resources

N/A

41

Camden Property
Trust

N/A

42

Plante & Moran

N/A

43

Rackspace Hosting

N/A

44

NuStar Energy

N/A

45

King’s Daughters
Medical Cntr.

N/A

46

American Fidelity
Assurance

N/A

47

DreamWorks Animation
SKG

N/A

48

Mattel

N/A

49

Intuit

http://twitter.com/intuit

1,820

50

Burns &
McDonnell

N/A

51

Ernst & Young

N/A

52

Booz Allen Hamilton

N/A

53

Stew Leonard’s

http://twitter.com/stewleonards

5

54

Erickson Retirement
Communities

N/A

55

Salesforce.com

http://twitter.com/successforce

701

56

KPMG

http://twitter.com/KPMG

123

57

Novo Nordisk

N/A

58

PricewaterhouseCoopers

N/A

59

Scripps Health

http://twitter.com/ScrippsHealth

621

60

Scottrade

http://twitter.com/scottrade

246

61

Deloitte

http://twitter.com/DeloitteTalent

469

62

Griffin Hospital

N/A

63

Mayo Clinic

http://twitter.com/mayoclinic

709

64

Milliken

N/A

65

Texas Instruments

http://twitter.com/TXInstruments

609

66

MITRE

N/A

67

Children’s
Healthcare of Atlanta

N/A

68

Southern Ohio
Medical Center

N/A

69

National Instruments

N/A

70

Stanley

N/A

71

Men’s Wearhouse

N/A

72

Nordstrom

http://twitter.com/nordstrom

1,640

73

Chesapeake Energy

N/A

74

Alcon Laboratories

N/A

75

Atlantic Health

N/A

76

Lehigh Valley
Hospital & Health Network

N/A

77

Northwest Community
Hospital

N/A

78

Marriott
International

http://twitter.com/MarriottIntl

2,940

79

Baptist Health South
Florida

N/A

80

Bright Horizons

N/A

81

S.C. Johnson &
Son

N/A

82

Perkins Coie

N/A

83

eBay

http://twitter.com/ebayinkblog

84

Juniper Networks

http://twitter.com/junipernetworks

75

85

Arkansas Children’s
Hospital

N/A

86

CH2M HILL

N/A

87

Orrick Herrington &
Sutcliffe

N/A

88

Publix Super Markets

N/A

89

Herman Miller

N/A

90

FedEx

N/A

91

Gilbane

N/A

92

Four Seasons Hotels

N/A

93

Valero Energy

N/A

94

Build-A-Bear
Workshop

http://twitter.com/buildabear

893

95

Kimpton Hotels &
Restaurants

N/A

96

T-Mobile

N/A

97

Accenture

http://twitter.com/Accenture

1,162

98

Vanderbilt
University

N/A

99

General Mills

N/A

100

SRA International

http://twitter.com/SRAIntl

5

Of all the 100 companies listed I would definitely consider working for Zappos. Not only have they taken their Twitter status to the next level with http://twitter.zappos.com/ but they really get what most of us are looking for in a laid back and fun working environment.

Check out the video Fortune created about Zappos
http://money.cnn.com/video/ft/#/video/fortune/2009/01/21/fortune.bctwf.zappos.fortune

Please let me know if you find anymore of these companies on Twitter. Just shoot me a reply or DM @twarketing

All the best

JB