Are you listening to what is being said about your company or your brand? Well both Gatorade and Dell have taken listening to Social Media to the next level with the help of Radian6. The Social Media landscape is ever changing and more and more companies are finding out that listening to their customers and potential customers pays dividends.
Gatorade’s Social Media Command center was one of the first to concentrate on listening and monitoring for its brand from Pepsico. Dell’s command center launch just brings more attention to what they have already been doing when it comes to monitoring Social Media to help their customers with buying decisions.
Take a look at the 2 videos below and let me know if you think having a Social Media Command center will become a growing trend or a flashy fad.