Posts Tagged ‘PepsiCo’

Radian6 Powers Social Media Command Centers

Sunday, December 12th, 2010

Are you listening to what is being said about your company or your brand? Well both Gatorade and Dell have taken listening to Social Media to the next level with the help of Radian6.  The Social Media landscape is ever changing and more and more companies are finding out that listening to their customers and potential customers pays dividends.

Gatorade’s Social Media Command center was one of the first to concentrate on listening and  monitoring for its brand from Pepsico. Dell’s  command center launch just brings more attention to what they have already been doing when it comes to monitoring Social Media to help their customers with buying decisions.

Take a look at the 2 videos below and let me know if you think having a Social Media Command center will become a growing trend or a flashy fad.

Fortune 500 Women CEOs And Their Twitter Status

Tuesday, April 21st, 2009

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing