Posts Tagged ‘Social Media’

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Thursday, September 23rd, 2010

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Twitter and ColdedICE: Twarketing Case Study Number One

Tuesday, March 3rd, 2009

twitter colderice Twitter and ColdedICE: Twarketing Case Study Number One

Twitter Address: @colderice

Subject: Ebay Platinum Power Seller John Lawson

Marketing Challenge: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)

I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for something more.  ColderICE was an idea that John shared with me while taping some interviews at his home last year.  The ColderICE idea has now become a concept and is fast becoming a full blown reality with the help of Twitter.

John or ColderICE (@colderice) has gone from a handful of followers to 1500+ in less than 6 months. He has also become a Twonster when it comes to tweeting about  his ColderICE concept.  The ColderICE concept is all about Internet Commerce Education. It started with commerce via eBay and has evolved to all aspects of marketing, selling products and services on the Internet.  John is also the host of the ColderICE podcast on his blog Colderice.com where he interviews some of the best in the business of when it comes to doing commerce on the Internet.

This was a fun first show with my good friend John Lawson.  John shares some great tips on what he does on a daily basis to promote his blog ColderICE.  John stresses that no one wants to be marketed too all day all the time.  John uses Twitter to make a difference in someones life by sharing quality content.  Creating a Buzz on Twitter is the key for those who want to be successful influencers.  John also shares his opinion on why creating value on twitter is not enough. The more you give the more you get back in life as well as on Twitter.  So please take a listen to our short conversation and give me your thoughts on how our first show made out.

 

Download Twarketing Podcast #1 ColderICE (1571) - 20.83 MB

Twitterholic Stats:

Joined Twitter
on: 2008-04-26 00:07:50

John is ranked 4,424th on twitterholic! (by followers)

John is ranked 42nd in their location on twitterholic! (by followers in ‘Atlanta, Georgia‘)

TweetStats:

colderice tweet timeline Twitter and ColdedICE: Twarketing Case Study Number One

John’s Top 3 Twitter apps are: Twhirl, TweetDeck and everyone’s favorite. The Web John also enjoys using TwitterBerry for his mobile Tweets.

colderice twitter apps Twitter and ColdedICE: Twarketing Case Study Number One

Here are the people John Replies to the most.  @andotherstuff, @rksmythe, @Scott_Pooler, @aswas and @brentleary are part of his top 5.

colderice replies Twitter and ColdedICE: Twarketing Case Study Number One

This is John’s ReTweetability Index.The ReTweetability Index measures and ranks Twitter users based on the infectious power of their tweets. This number accounts for number of followers and Tweets overall, so it is a true indicator of infectiousness.

retweetability index colderice Twitter and ColdedICE: Twarketing Case Study Number One

John gets a grade of  99.8 from Twitter Grader

twitter grade Twitter and ColdedICE: Twarketing Case Study Number One

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