Category: Twitterholics

David Letterman Tweets For The First Time

Post author By JB
Post date December 14, 2009
No Comments on David Letterman Tweets For The First Time

If you have been a fan of the Late Show with David Letterman like I have been for years you know that he is not that computer savvy. So this was a monumental act for him. What he does not realize is that by doing this for the fist time himself he has just brought even more attention to his show than ever before.

The Late Show has had a Twitter account for The Late Show @Late_Show and has been up for some months now but Mr. Letterman had nothing to really do with it. Here is David Letterman’s first tweet. “Do you smell veal and peppers?” More and more celebrities are seeing the potential power of Twitter. Mr. Letterman had Actor Kevin Spacey on @KevinSpacey who said he only joined Twitter because his business manager said he should and now Kevin has just over 1.4 million followers. Actors see Twitter as a direct connection to their adoring fan base.

So Mr. Letterman, Here are my Top 10 reasons why you should be on Twitter and Tweet more often.

Number 10. Twitter is fun, cool and hip and would impress all the young interns on your show.
Number 9. Jimmy Fallon @jimmyfallon has 2.3 million followers and you don’t want to let that young wipper snapper get the best you.
Number 8. Jay Leno of the Jay Leno Show @nbcjay has just over 20k followers and he just got a new show after leaving his old one.
Number 7. The Tonight Show with Conan O’Brien @nbcconan has just over 20k followers and Conan just became the new host but is gaining ground on Jay’s new show.
Number 6. George Lopez of Lopez Tonight has 83k+ followers @georgeLopez and that show only started last month. So get with it Homes!
Number 5. Wanda Sykes has a new late night show that airs on Saturday nights and it does not have a Twitter account yet but Watchout when she does.
Number 4. Many of your day time show competition like Barbara Walters @BarbaraJWalters of The View and Ellen DeGeneres @theEllenShow are killing you on Twitter with almost 4.5 million between them and they are women with blond hair.
Number 3. The Monique Show @TheMoNiqueshow is on BET and she even has over 15k followers. Oh No She Didn’t!
Number 2. Twitter is FREE for now.
And the number one reason David Letterman should be on Twitter and Tweet more often……….. The Arsenio Hall Show Just declared Twitter War on you and his show has been off the air since 1994. Things that make you say HUMMMMMMM.

All the best Mr. Letterman.

KFC And Oprah Make A Mess Out Of Free Grilled Chicken

Post author By JB
Post date May 8, 2009
3 Comments on KFC And Oprah Make A Mess Out Of Free Grilled Chicken

If you don’t know by now the KFC (@kfc_colonel) Free Chicken Meal offer from Oprah (@oprah) is now over. KFC pulled the offer and is now having the President of KFC apologize to America through a youtube video. Both Oprah and KFC should have realized that this type of promotion had the makings of disaster. I was one of the lucky ones to actually redeem my coupon but I could not get the grilled chicken or my choice of sides as advertised on the coupon. I had to settle for a substitution of the original recipe and coleslaw with mashed potatoes. I was not mad at them for the substitution and I really appreciated them still honoring the coupon even though they had run out of the grilled chicken. But I was one of the lucky ones because now there is only a “Rain Check” waiting for anyone willing to bring their Oprah/KFC coupon into a KFC location. Check out the details below.

One good learning experience that came out of this mess for both KFC and Oprah was the marketing impact this offer had on both their brands. This will be an obvious case study on what not to do with a free meal offer.

The Twitter impact was also both good and bad. KFC and Oprah were both top trends for the past few days almost bringing the Twitter platform to a halt. This serge of traffic pushed Oprah’s followers over 900k but only increased KFC to just over 2k.

I in turn got a Tweet from KFC to my @jbrath twitter account saying they would make good on me not getting to sample the Kentucky Grilled Chicken with my free coupon. They instructed me to send them a DM and they would take care of me. So KFC its on you to redeem yourself to me and all those millions of people who were turned away empty handed with no grilled chicken on behalf of Oprah.

I will update this blog post with the KFC answer to my DM.

Let me know your thoughts

Tags Free Coupon, Kentucky Grilled Chicken, KFC, Oprah, Rain Check from KFC, Roger Eaton

Twitter News Twitterholics

Ashton Kutcher Beats CNN And Britney To 1 MILLON Followers On Twitter

Post author By JB
Post date April 17, 2009
No Comments on Ashton Kutcher Beats CNN And Britney To 1 MILLON Followers On Twitter

If you missed Ashton Kutcher Live early this morning you missed history when Mr. Punked himself went over the 1,000,000 mark of followers on twitter.

All I can say is that I knew this would happen eventually but I would not have thought it would be Ashton of all people. I was rooting for Obama…;-)

But Ashton and CNN went at it toe-to-toe and Ashton prevailed.

Here is the Tweet he sent out when he hit the 1 Million mark.

This is the first milestone but it won’t be the last for Twitter. I predict someone will get to the 2,3,4 and 5 million mark before the end of this year. So hold onto your hat Twitter Universe we are in for a bumpy ride…;-)

Holla

Jazzy