Archive for the ‘Twarketing’ Category

Twitter Turns Lucky Number Seven

Sunday, March 31st, 2013

Who would have known that this new form of communication would become such major force in changing how the world shares information.

Happy Anniversary Twitter and Thanks

JB

Lesson of Lebron James (Twitter Case Study Video from ColderICE)

Sunday, July 11th, 2010

@kingjames and @colderice

3 Million Dollars, Dell And A PayPal “Donate” Button

Tuesday, June 30th, 2009

Twitter logo donate1 3 Million Dollars, Dell And A PayPal Donate ButtonHow many of you would donate money to the founders of Twitter if they put a simple “PayPal Donate” button on your Twitter profile page? I just read an article by Claire Cain Miller @clairecm of the New York Times “Bits Blog” that stated how Dell has made over 3 million dollars from its “Free” Twitter account. I am sure if you took into consideration the referral and repeat business stemming from this Twitter traffic, that 3 million is probably more like 5 million.

Here is my theory. What if Dell made a donation of say 50 cents per follower that directly purchased an item from a Twitter link? @DellOutlet on Twitter currently has 758,311 followers. Lets just take 10% of those followers or 75k and multiply that by the 50 cents.  Ok that figure comes out to be about $37,500.  CBS charged a record $2.6 million for a 30-second spot during Super Bowl XLI. That’s roughly $87,000 per second. Do you think Dell would have made the same type of ROI it did with Twitter if it had purchased a 2.6 million dollar Super Bowl ad?

Don’t get me wrong I know Twitter is not lacking in venture capital to keep its doors open but I also don’t mind paying for a service that can bring me the type of Return on Investment that Twitter has freely given to major corporations like Dell, @Starbucks, @JetBlue and @Whole Foods just to name a few.

So here is my suggestion to Twitter.  Create a simple “PayPal  Donate” button and place it on your “How do you make money from Twitter?” page that is located in the “About us” section of the Twitter website.  If you choose not to profit yourselves from the donations, may I suggest a few charities that would be more than willing to take the much needed funds of your hands.

Twitter make money donate 3 Million Dollars, Dell And A PayPal Donate Button

Juvenile Justice Fund 3 Million Dollars, Dell And A PayPal Donate Button

Juvenile Justice Fund

Johns Hopkins Medicine 3 Million Dollars, Dell And A PayPal Donate Button

Johns Hopkins University  to support pancreas cancer research

So I ask you again, would you mind if Twitter placed a “Donate” button on your Twitter account profile ? How much is your Twitter account worth to you these days? Please share what your Twitter account is worth and also share if given the chance how much would you donate to keep your Twitter account?

All the best

JB

pixel 3 Million Dollars, Dell And A PayPal Donate Button

CBS is looking to charge a record $2.6 million for a 30-second spot during this year’s Super Bowl XL

KFC And Oprah Make A Mess Out Of Free Grilled Chicken

Friday, May 8th, 2009

gc kfc KFC And Oprah Make A Mess Out Of Free Grilled ChickenIf you don’t know by now the KFC (@kfc_colonel) Free Chicken Meal offer from Oprah (@oprah) is now over.  KFC pulled the offer and is now having the President of KFC apologize to America through a youtube video.  Both Oprah and KFC should have realized that this type of promotion had the makings of disaster. I was one of the lucky ones to actually redeem my coupon but I could not get the grilled chicken or my choice of sides as advertised on the coupon. I had to settle for a substitution of the original recipe and coleslaw with mashed potatoes. I was not mad at them for the substitution and I really appreciated them still honoring the coupon even though they had run out of the grilled chicken. But I was one of the lucky ones because now there is only a “Rain Check” waiting for anyone willing to bring their Oprah/KFC coupon into a KFC location.  Check out the details below.

rain check kfc KFC And Oprah Make A Mess Out Of Free Grilled Chicken

One good learning experience that came out of this mess for both KFC and Oprah was the marketing impact this offer had on both their brands. This will be an obvious case study on what not to do with a free meal offer.

The Twitter impact was also both good and bad. KFC and Oprah were both top trends for the past few days almost bringing the Twitter platform to a halt. This serge of traffic pushed Oprah’s followers over 900k but only increased KFC to just over 2k.

I in turn got a Tweet from KFC to my @jbrath twitter account saying they would make good on me not getting to sample the Kentucky Grilled Chicken with my free coupon.  They kfc tweet2 KFC And Oprah Make A Mess Out Of Free Grilled Chickeninstructed me to send them a DM and they would take care of me.  So KFC its on you to redeem yourself to me and all those millions of people who were turned away empty handed with no grilled chicken on behalf of Oprah.

I will update this blog post with the KFC answer to my DM.

Let me know your thoughts

JB