Social Marketing Gurus Social Media Animation Twitter

How To Use Twitter As A Twool (VizEd Animation)

Here is part one of the Guy Kawasaki post “How To Use Twitter As A Twool” done as an animation thanks to the guys at

Social Marketing Gurus

Guy Kawasaki’s: How to Use Twitter as a Twool

I read one of the most incredible post today on Guy Kawasaki’s ( blog How to Change the World. Guy gives a breakdown on how he used Twitter to promote his Alltop website and his new book Reality Check. Here are the 10 ways to use Twitter as a Twool.

  1. Forget the “influentials
  2. Defocus your efforts
  3. Get as many followers as you can
  4. Monitor what people are saying about you, your company, and your product.
  5. Ask for help.
  6. Make it easy to tweet on your behalf.
  7. Create an email list.
  8. Make it easy to “post to Twitter.
  9. Offer advice deals to Twitter users.
  10. Tell the complainers where to go.

If you would like to get a complete detailed break down of these 10 steps check out Guy’s Post

How to Use Twitter as a Twool

All the best


Twitter for Beginners

Twitter In Plain English

Politics Twitter Twitter News

Twitter’s New Election 2008: Twitter Branding At It’s Best

The launch of the New Election 2008 site customized by Twitter has come at the best time ever. It was launched on the eve of the first Presidential debate between Barack Obama and John McCain. This new site will be showcasing how Twitter can assist other major events and brands get real time brand recognition and market research.

Lets look at what Twitter’s new venture could do for sporting events like what just happened with the Beijing Olympics ( or for the those who are watching an event I am passionate about in baseball with the World Series ( Those who watched the last Olympics would have a place to discuss all the different meets, medals, victories and defeats. Major League Baseball could use Twitter to have their fans keep track of playoff scores and real time play by play for our favorite teams.

How about one of the most watched sporting events in the Superbowl ( The NFL could have real time forum of fans that who would love to get a chance to dialogue with their favorite teams, players and coaches.

Popular television shows like NBC’s Heroes ( and new shows like CBS’s The Mentalist ( could build even more of a following for their fans who have a passion for talking about what happened and what will happen next on their favorite show.

Last but not least this new customized Twitter site could be used to launch a new product or service. Think of Twitter launching a product that you want to get out to the marketplace ( All those who want to purchase your product could get instant access to satisfied customers already using it. You could also get automatic feedback from those who might be having a problem or have a suggestion on how to improve your product. You then get to monitor and then utilize some of the praise comments for future marketing efforts.

Twitter would finally then have a way to generate some decent revenue with each customization. They could even offer this to the same Fortune 500 companies ( that are currently missing out on what Twitter has to offer.

My only hope is that they also make this customization affordable for smaller businesses and not price it out of the stratosphere.

Let me know your thoughts on the matter at hand.

All the best


Fortune 100

Fortune 100 List Of Companies And Their Current Twitter Status

It is amazing to me that in this day and age of Web 2.0 technology and Social Media there are still some major corporations that have not embraced the Twarketing boom that is occurring right now. Some of the companies that have currently impressed me the most on Twitter are not even part of the Fortune 100.

Whole Foods, Jet Blue, Woot, SouthWest Airlines and Zappos are taking advantage of Twitter’s market potential.  Most of the Fortune 500 are missing the boat on this one and I just want to let it be known who they are and ask my readers to help me catalog those that I have missed.

If corporations want to find out the dos and don’ts for Twarketing please check out Social Marketing Guru Jeremiah Owyang’s Blog or my previous post on Jeremiah’s best blog post about Twitter

This list was taken from the Fortune 500 of 2008

  1. Walmart
  2. Exxon Mobil
  3. Chevron (New)
    (Recently I haven’t updated yet!)
  4. General Motors
  5. ConocoPhillips (New)
    (Recently I haven’t updated yet!)
  6. General Electric
  7. Ford Motor
  8. Citigroup (Recently I haven’t updated yet!)
  9. Bank of America Corp.
  10. AT&T
  11. Berkshire Hathaway
  12. J.P. Morgan Chase & Co.
  13. American International Group
  14. Hewlett-Packard
  15. International Business Machines (IBM)
  16. Valero Energy
  17. Verizon Communications (New) @VZWOffers
  18. McKesson
    (Recently I haven’t updated yet!)
  19. Cardinal Health
  20. Goldman Sachs Group
  21. Morgan Stanley
  22. Home Depot
  23. Procter & Gamble
  24. CVS Caremark
  25. UnitedHealth Group
    (Recently I haven’t updated yet!)
  26. Kroger
  27. Boeing
  28. AmerisourceBergen
  29. Costco Wholesale
  30. Merrill Lynch
  31. Target
  32. State Farm Insurance Cos.
  33. WellPoint
  34. Dell
  35. Johnson & Johnson
  36. Marathon Oil
  37. Lehman Brothers Holdings
  38. Wachovia Corp
  39. United Technologies
  40. Walgreen
    (Recently I haven’t updated yet!)
  41. Wells Fargo
  42. Dow Chemical
  43. MetLife
  44. Microsoft
  45. Sears Holdings
  46. United Parcel Service (UPS)
  47. Pfizer
  48. Lowe’s
  49. Time Warner
  50. Caterpillar
  51. Medco Health Solutions
  52. Archer Daniels Midland
  53. Fannie Mae
  54. Freddie Mac
  55. Safeway
    Recently I haven’t updated yet!)
  56. Sunoco
    Recently I haven’t updated yet!)
  57. Lockheed Martin
  58. Sprint Nextel
  59. PepsiCo
  60. Intel
  61. Altria Group
  62. Supervalu
  63. Kraft Foods
  64. Allstate
    Recently I haven’t updated yet!)
  65. Motorola
  66. Best Buy
  67. Walt Disney
  68. FedEx
  69. Ingram Micro
  70. Sysco
  71. CiscoSystems
    I haven’t updated yet!)
  72. Johnson Controls
  73. Honeywell International
  74. Prudential Financial
  75. American Express
  76. Northrop Grumman
  77. Hess
  78. GMAC
  79. Comcast
  80. Alcoa
  81. DuPont
  82. New York Life Insurance
  83. Coca-Cola
  84. News Corp.
  85. Aetna
  87. General Dynamics
  88. TysonFoods
  89. HCA
  90. Enterprise GP Holdings
  91. Macy’s
  92. Delphi
  93. Travelers Cos.
  94. Liberty Mutual Insurance Group
  95. Hartford Financial Services
  96. Abbott Laboratories
  97. Washington Mutual
  98. Humana
  99. Massachusetts Mutual Life Insurance
  100. 3M