Archive for the ‘Twitter News’ Category

Fortune 500 Women CEOs And Their Twitter Status

Tuesday, April 21st, 2009

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Popularity: 2% [?]

Ashton Kutcher Beats CNN And Britney To 1 MILLON Followers On Twitter

Friday, April 17th, 2009

ashton_twitter

If you missed Ashton Kutcher Live early this morning  you missed history when Mr. Punked himself went over the 1,000,000 mark of followers on twitter.

All I can say is that I knew this would happen eventually but I would not have thought it would be Ashton of all people. I was rooting  for Obama…;-)

But Ashton and CNN went at it toe-to-toe and Ashton prevailed.

Here is the Tweet he sent out when he hit the 1 Million mark.

This is the first milestone but it won’t be the last for Twitter. I predict someone will get to the 2,3,4 and 5 million mark before the end of this year. So hold onto your hat Twitter Universe we are in for a bumpy ride…;-)

Holla

Jazzy



Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Popularity: 2% [?]

Is This Twitter’s Way Of Telling Us Ads Are Coming?

Thursday, March 19th, 2009

I am not sure if you all noticed a little change in the Twitter Layout lately. This placement of the Twitter Search link could easily become an advertisement.  Now I would not blame them if they sold this space and I would suspect that the powers that be at Twitter are testing to see if anyone complains via tweeting about the placement.  If I were Twitter I would just GO FOR IT and let the chips fall where they may with all who would not like it.

Let me know your thoughts

twitter_ad3

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Popularity: 1% [?]

Twitter Has Gone Mainstream On The Daily Show (Video)

Wednesday, March 4th, 2009

Twitter had better get prepared to see yet another serge in growth of its newly cool service. Now that Jon Stewart of the Daily Show has made Twitter one of his “Old Man Stewart Shakes His Fist At” segments. In this video you will see how much the media elite has embraced Twitter use. There is now a list of Media People Using Twitter.  I predict that by the end of 2009 someone’s Twitter account will have one million followers. This was funny.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Popularity: 1% [?]

Twitter and ColdedICE: Twarketing Case Study Number One

Tuesday, March 3rd, 2009

twitter_colderice

Twitter Address: @colderice

Subject: Ebay Platinum Power Seller John Lawson

Marketing Challenge: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)

I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for something more.  ColderICE was an idea that John shared with me while taping some interviews at his home last year.  The ColderICE idea has now become a concept and is fast becoming a full blown reality with the help of Twitter.

John or ColderICE (@colderice) has gone from a handful of followers to 1500+ in less than 6 months. He has also become a Twonster when it comes to tweeting about  his ColderICE concept.  The ColderICE concept is all about Internet Commerce Education. It started with commerce via eBay and has evolved to all aspects of marketing, selling products and services on the Internet.  John is also the host of the ColderICE podcast on his blog Colderice.com where he interviews some of the best in the business of when it comes to doing commerce on the Internet.

This was a fun first show with my good friend John Lawson.  John shares some great tips on what he does on a daily basis to promote his blog ColderICE.  John stresses that no one wants to be marketed too all day all the time.  John uses Twitter to make a difference in someones life by sharing quality content.  Creating a Buzz on Twitter is the key for those who want to be successful influencers.  John also shares his opinion on why creating value on twitter is not enough. The more you give the more you get back in life as well as on Twitter.  So please take a listen to our short conversation and give me your thoughts on how our first show made out.

 

Download Twarketing Podcast #1 ColderICE (234) - 20.83 MB

Twitterholic Stats:

Joined Twitter
on: 2008-04-26 00:07:50

John is ranked 4,424th on twitterholic! (by followers)

John is ranked 42nd in their location on twitterholic! (by followers in ‘Atlanta, Georgia‘)

TweetStats:

colderice_tweet_timeline

John’s Top 3 Twitter apps are: Twhirl, TweetDeck and everyone’s favorite. The Web John also enjoys using TwitterBerry for his mobile Tweets.

colderice_twitter_apps

Here are the people John Replies to the most.  @andotherstuff, @rksmythe, @Scott_Pooler, @aswas and @brentleary are part of his top 5.

colderice_replies

This is John’s ReTweetability Index.The ReTweetability Index measures and ranks Twitter users based on the infectious power of their tweets. This number accounts for number of followers and Tweets overall, so it is a true indicator of infectiousness.

retweetability_index_colderice

John gets a grade of  99.8 from Twitter Grader

twitter_grade

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Related Posts with Thumbnails

Popularity: -0% [?]

Enter your Email


Preview | Powered by FeedBlitz
linkedin_logo
Recent Posts
Featured Companies