Categories
Twitter Twitter News

Is This Twitter’s Way Of Telling Us Ads Are Coming?

I am not sure if you all noticed a little change in the Twitter Layout lately. This placement of the Twitter Search link could easily become an advertisement.  Now I would not blame them if they sold this space and I would suspect that the powers that be at Twitter are testing to see if anyone complains via tweeting about the placement.  If I were Twitter I would just GO FOR IT and let the chips fall where they may with all who would not like it.

Let me know your thoughts

twitter_ad3

Categories
Twitter Twitter News

Twitter Has Gone Mainstream On The Daily Show (Video)

Twitter had better get prepared to see yet another serge in growth of its newly cool service. Now that Jon Stewart of the Daily Show has made Twitter one of his “Old Man Stewart Shakes His Fist At” segments. In this video you will see how much the media elite has embraced Twitter use. There is now a list of Media People Using Twitter.  I predict that by the end of 2009 someone’s Twitter account will have one million followers. This was funny.

Categories
Case Studies Twitter Twitter News

Twitter and ColdedICE: Twarketing Case Study Number One

twitter_colderice

Twitter Address: @colderice

Subject: Ebay Platinum Power Seller John Lawson

Marketing Challenge: Market and promote new Social Media Blog ColderICE (Internet Commerce Education)

I met John Lawson about 5 years ago at a SCORE Atlanta conference. Back then John was steadily building his successful eBay business.  John is now a Platinum eBay Seller but he still longed for something more.  ColderICE was an idea that John shared with me while taping some interviews at his home last year.  The ColderICE idea has now become a concept and is fast becoming a full blown reality with the help of Twitter.

John or ColderICE (@colderice) has gone from a handful of followers to 1500+ in less than 6 months. He has also become a Twonster when it comes to tweeting about  his ColderICE concept.  The ColderICE concept is all about Internet Commerce Education. It started with commerce via eBay and has evolved to all aspects of marketing, selling products and services on the Internet.  John is also the host of the ColderICE podcast on his blog Colderice.com where he interviews some of the best in the business of when it comes to doing commerce on the Internet.

This was a fun first show with my good friend John Lawson.  John shares some great tips on what he does on a daily basis to promote his blog ColderICE.  John stresses that no one wants to be marketed too all day all the time.  John uses Twitter to make a difference in someones life by sharing quality content.  Creating a Buzz on Twitter is the key for those who want to be successful influencers.  John also shares his opinion on why creating value on twitter is not enough. The more you give the more you get back in life as well as on Twitter.  So please take a listen to our short conversation and give me your thoughts on how our first show made out.

[podcast]http://www.twarketing.com/podcast/1st_Twarketing_Call_John_Lawson_Complete.mp3[/podcast]

[download#1#size]

Twitterholic Stats:

Joined Twitter
on: 2008-04-26 00:07:50

John is ranked 4,424th on twitterholic! (by followers)

John is ranked 42nd in their location on twitterholic! (by followers in ‘Atlanta, Georgia‘)

TweetStats:

colderice_tweet_timeline

John’s Top 3 Twitter apps are: Twhirl, TweetDeck and everyone’s favorite. The Web John also enjoys using TwitterBerry for his mobile Tweets.

colderice_twitter_apps

Here are the people John Replies to the most.  @andotherstuff, @rksmythe, @Scott_Pooler, @aswas and @brentleary are part of his top 5.

colderice_replies

This is John’s ReTweetability Index.The ReTweetability Index measures and ranks Twitter users based on the infectious power of their tweets. This number accounts for number of followers and Tweets overall, so it is a true indicator of infectiousness.

retweetability_index_colderice

John gets a grade of  99.8 from Twitter Grader

twitter_grade

Categories
Fortune 100 Fortune 1000 Twitter News

FORTUNE 100 Best Companies To Work For And Their Twitter Status

100_best_fortuneI was very disappointed with this list. I would have thought that more of these companies would have by now had a Twitter presence, but I was sadly mistaken.

Only 25 of the 100 companies had a Twitter status. I was most impressed with Zappos (@zappos) with over 90K+ followers and I was least impressed with Stew Leonard’s @stewleonards at only having 5 followers. Stew Leonard’s should really take a look at what Whole Foods (@wholefoods) is doing on Twitter.

Three companies that I feel are really missing the boat on not being on Twitter are eBay, Fedex and T-mobile. All of these companies should follow Comcast (@comcastcares) for its great customer service via Twitter.

Fortune 100 Best Companies To Work For.

Rank

Company

Twitter Status

Followers

1

NetApp

http://twitter.com/NetApp


349

2

Edward Jones

N/A

3

Boston Consulting
Group

N/A

4

Google

http://www.twitter.com/google

http://twitter.com/googlenews


5,350

http://twitter.com/googlereader


996

http://twitter.com/search/users?page=2&q=Google

5

Wegmans Food Markets

http://twitter.com/Wegmans

934

6

Cisco Systems

N/A

7

Genentech

N/A

8

Methodist Hospital
System

N/A

9

Goldman Sachs

N/A

10

Nugget Market

N/A

11

Adobe Systems

http://twitter.com/air


1,139

12

Recreational
Equipment (REI)

N/A

13

Devon Energy

N/A

14

Robert W. Baird

N/A

15

W. L. Gore &
Associates

N/A

16

Qualcomm

N/A

17

Principal Financial
Group

N/A

18

Shared Technologies

N/A

19

OhioHealth

http://twitter.com/Ohio_Health

285

20

SAS

N/A

21

Arnold & Porter

http://twitter.com/arnoldporter

8

22

Whole Foods Market

http://twitter.com/WholeFoods

80,411

23

Zappos.com

http://twitter.com/zappos

90,115

24

Starbucks

http://twitter.com/Starbucks

50,990

25

Johnson Financial
Group

N/A

26

Aflac

N/A

27

QuikTrip

N/A

28

PCL Construction
Enterprises

N/A

29

Quicken Loans

http://twitter.com/quickenloans

639

30

Bingham McCutchen

N/A

31

CarMax

http://twitter.com/CarMaxChris

774

32

Container Store

N/A

33

JM Family
Enterprises

N/A

34

Umpqua Bank

N/A

35

Kimley-Horn &
Associates

N/A

36

Alston & Bird

N/A

37

TDIndustries

N/A

38

Microsoft

http://twitter.com/MSWindows

2,701

http://twitter.com/SharePoint

1,529

39

Paychex

N/A

40

EOG Resources

N/A

41

Camden Property
Trust

N/A

42

Plante & Moran

N/A

43

Rackspace Hosting

N/A

44

NuStar Energy

N/A

45

King’s Daughters
Medical Cntr.

N/A

46

American Fidelity
Assurance

N/A

47

DreamWorks Animation
SKG

N/A

48

Mattel

N/A

49

Intuit

http://twitter.com/intuit

1,820

50

Burns &
McDonnell

N/A

51

Ernst & Young

N/A

52

Booz Allen Hamilton

N/A

53

Stew Leonard’s

http://twitter.com/stewleonards

5

54

Erickson Retirement
Communities

N/A

55

Salesforce.com

http://twitter.com/successforce

701

56

KPMG

http://twitter.com/KPMG

123

57

Novo Nordisk

N/A

58

PricewaterhouseCoopers

N/A

59

Scripps Health

http://twitter.com/ScrippsHealth

621

60

Scottrade

http://twitter.com/scottrade

246

61

Deloitte

http://twitter.com/DeloitteTalent

469

62

Griffin Hospital

N/A

63

Mayo Clinic

http://twitter.com/mayoclinic

709

64

Milliken

N/A

65

Texas Instruments

http://twitter.com/TXInstruments

609

66

MITRE

N/A

67

Children’s
Healthcare of Atlanta

N/A

68

Southern Ohio
Medical Center

N/A

69

National Instruments

N/A

70

Stanley

N/A

71

Men’s Wearhouse

N/A

72

Nordstrom

http://twitter.com/nordstrom

1,640

73

Chesapeake Energy

N/A

74

Alcon Laboratories

N/A

75

Atlantic Health

N/A

76

Lehigh Valley
Hospital & Health Network

N/A

77

Northwest Community
Hospital

N/A

78

Marriott
International

http://twitter.com/MarriottIntl

2,940

79

Baptist Health South
Florida

N/A

80

Bright Horizons

N/A

81

S.C. Johnson &
Son

N/A

82

Perkins Coie

N/A

83

eBay

http://twitter.com/ebayinkblog

84

Juniper Networks

http://twitter.com/junipernetworks

75

85

Arkansas Children’s
Hospital

N/A

86

CH2M HILL

N/A

87

Orrick Herrington &
Sutcliffe

N/A

88

Publix Super Markets

N/A

89

Herman Miller

N/A

90

FedEx

N/A

91

Gilbane

N/A

92

Four Seasons Hotels

N/A

93

Valero Energy

N/A

94

Build-A-Bear
Workshop

http://twitter.com/buildabear

893

95

Kimpton Hotels &
Restaurants

N/A

96

T-Mobile

N/A

97

Accenture

http://twitter.com/Accenture

1,162

98

Vanderbilt
University

N/A

99

General Mills

N/A

100

SRA International

http://twitter.com/SRAIntl

5

Of all the 100 companies listed I would definitely consider working for Zappos. Not only have they taken their Twitter status to the next level with http://twitter.zappos.com/ but they really get what most of us are looking for in a laid back and fun working environment.

Check out the video Fortune created about Zappos
http://money.cnn.com/video/ft/#/video/fortune/2009/01/21/fortune.bctwf.zappos.fortune

Please let me know if you find anymore of these companies on Twitter. Just shoot me a reply or DM @twarketing

All the best

JB

Categories
Politics Twitter Twitter News

Twitter’s New Election 2008: Twitter Branding At It’s Best

The launch of the New Election 2008 site customized by Twitter has come at the best time ever. It was launched on the eve of the first Presidential debate between Barack Obama and John McCain. This new site will be showcasing how Twitter can assist other major events and brands get real time brand recognition and market research.

Lets look at what Twitter’s new venture could do for sporting events like what just happened with the Beijing Olympics (Olympics.twitter.com) or for the those who are watching an event I am passionate about in baseball with the World Series (worldseries.twitter.com) Those who watched the last Olympics would have a place to discuss all the different meets, medals, victories and defeats. Major League Baseball could use Twitter to have their fans keep track of playoff scores and real time play by play for our favorite teams.

How about one of the most watched sporting events in the Superbowl (superbowl.twitter.com) The NFL could have real time forum of fans that who would love to get a chance to dialogue with their favorite teams, players and coaches.

Popular television shows like NBC’s Heroes (heroes.twitter.com) and new shows like CBS’s The Mentalist (thementalist.twitter.com) could build even more of a following for their fans who have a passion for talking about what happened and what will happen next on their favorite show.

Last but not least this new customized Twitter site could be used to launch a new product or service. Think of Twitter launching a product that you want to get out to the marketplace (yourproductname.twitter.com) All those who want to purchase your product could get instant access to satisfied customers already using it. You could also get automatic feedback from those who might be having a problem or have a suggestion on how to improve your product. You then get to monitor and then utilize some of the praise comments for future marketing efforts.

Twitter would finally then have a way to generate some decent revenue with each customization. They could even offer this to the same Fortune 500 companies (Walmart.twitter.com) that are currently missing out on what Twitter has to offer.

My only hope is that they also make this customization affordable for smaller businesses and not price it out of the stratosphere.

Let me know your thoughts on the matter at hand.

All the best

JB