Category: Twitter News

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Fortune 500 Twarketing Twitter News

3 Million Dollars, Dell And A PayPal “Donate” Button

Twitter_logo_donateHow many of you would donate money to the founders of Twitter if they put a simple “PayPal Donate” button on your Twitter profile page? I just read an article by Claire Cain Miller @clairecm of the New York Times “Bits Blog” that stated how Dell has made over 3 million dollars from its “Free” Twitter account. I am sure if you took into consideration the referral and repeat business stemming from this Twitter traffic, that 3 million is probably more like 5 million.

Here is my theory. What if Dell made a donation of say 50 cents per follower that directly purchased an item from a Twitter link? @DellOutlet on Twitter currently has 758,311 followers. Lets just take 10% of those followers or 75k and multiply that by the 50 cents.  Ok that figure comes out to be about $37,500.  CBS charged a record $2.6 million for a 30-second spot during Super Bowl XLI. That’s roughly $87,000 per second. Do you think Dell would have made the same type of ROI it did with Twitter if it had purchased a 2.6 million dollar Super Bowl ad?

Don’t get me wrong I know Twitter is not lacking in venture capital to keep its doors open but I also don’t mind paying for a service that can bring me the type of Return on Investment that Twitter has freely given to major corporations like Dell, @Starbucks, @JetBlue and @Whole Foods just to name a few.

So here is my suggestion to Twitter.  Create a simple “PayPal  Donate” button and place it on your “How do you make money from Twitter?” page that is located in the “About us” section of the Twitter website.  If you choose not to profit yourselves from the donations, may I suggest a few charities that would be more than willing to take the much needed funds of your hands.

Twitter_make_money_donate

Juvenile_Justice_Fund

Juvenile Justice Fund

Johns_Hopkins_Medicine

Johns Hopkins University  to support pancreas cancer research

So I ask you again, would you mind if Twitter placed a “Donate” button on your Twitter account profile ? How much is your Twitter account worth to you these days? Please share what your Twitter account is worth and also share if given the chance how much would you donate to keep your Twitter account?

All the best

JB


CBS is looking to charge a record $2.6 million for a 30-second spot during this year’s Super Bowl XL

Categories
Case Studies Twarketing Twitter News Twitterholics

KFC And Oprah Make A Mess Out Of Free Grilled Chicken

gc_kfcIf you don’t know by now the KFC (@kfc_colonel) Free Chicken Meal offer from Oprah (@oprah) is now over.  KFC pulled the offer and is now having the President of KFC apologize to America through a youtube video.  Both Oprah and KFC should have realized that this type of promotion had the makings of disaster. I was one of the lucky ones to actually redeem my coupon but I could not get the grilled chicken or my choice of sides as advertised on the coupon. I had to settle for a substitution of the original recipe and coleslaw with mashed potatoes. I was not mad at them for the substitution and I really appreciated them still honoring the coupon even though they had run out of the grilled chicken. But I was one of the lucky ones because now there is only a “Rain Check” waiting for anyone willing to bring their Oprah/KFC coupon into a KFC location.  Check out the details below.

rain_check_kfc

One good learning experience that came out of this mess for both KFC and Oprah was the marketing impact this offer had on both their brands. This will be an obvious case study on what not to do with a free meal offer.

The Twitter impact was also both good and bad. KFC and Oprah were both top trends for the past few days almost bringing the Twitter platform to a halt. This serge of traffic pushed Oprah’s followers over 900k but only increased KFC to just over 2k.

I in turn got a Tweet from KFC to my @jbrath twitter account saying they would make good on me not getting to sample the Kentucky Grilled Chicken with my free coupon.  They kfc_tweet2instructed me to send them a DM and they would take care of me.  So KFC its on you to redeem yourself to me and all those millions of people who were turned away empty handed with no grilled chicken on behalf of Oprah.

I will update this blog post with the KFC answer to my DM.

Let me know your thoughts

JB

Categories
Fortune 500 Twitter Twitter News

Fortune 500 Women CEOs And Their Twitter Status

I was very disappointed with this list of  Women CEO.  I could not find one of these women on Twitter.  Worse of all is that only 5 of the 15 companies  headed by these woman are on Twitter.

I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers.  I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s  sales force.  I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.

Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.

Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month.  Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.

Fortune 500 Women CEOs 2009

Pat Woertz – Archer Daniels Midland (ADM) – No. 27

Angela Braly – Wellpoint (WLP) – No. 32

Lynn Elsenhans – Sunoco (SUN) – N0. 41

Indra Nooyi – PepsiCo (PEP) – No. 52  http://twitter.com/pepsico

Irene Rosenfeld – Kraft Foods (KFT) – No. 53

Ellen Kullman – DuPont (DD) – No. 75   http://twitter.com/DuPont_News

Mary Sammons – Rite Aid (RAD) – No. 100

Carol Meyrowitz – TJX (TJX) – No. 131

Anne Mulcahy – Xerox (XRX) – No. 147   http://twitter.com/XeroxEvents

Brenda Barnes – Sara Lee (SLE) – No. 199

Andrea Jung – Avon Products (AVP) – No. 255

Laura Sen – BJ’s Wholesale Club (BJ) – No. 269

Susan Ivey – Reynolds American (RAI) – No. 294

Carol Bartz – Yahoo (YHOO) – No. 345   http://twitter.com/yahoo

Christina Gold – Western Union (WU) – No. 451   http://twitter.com/WesternUnion

So ladies I am officially calling all of you out when it comes to your non Twitter presence.  Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter.  Madam CEOs you may now Tweet, Follow or just get out of the way.

All the best

JB
@twarketing

Categories
Twitter News Twitterholics

Ashton Kutcher Beats CNN And Britney To 1 MILLON Followers On Twitter

If you missed Ashton Kutcher Live early this morning  you missed history when Mr. Punked himself went over the 1,000,000 mark of followers on twitter.

All I can say is that I knew this would happen eventually but I would not have thought it would be Ashton of all people. I was rooting  for Obama…;-)

But Ashton and CNN went at it toe-to-toe and Ashton prevailed.

Here is the Tweet he sent out when he hit the 1 Million mark.

This is the first milestone but it won’t be the last for Twitter. I predict someone will get to the 2,3,4 and 5 million mark before the end of this year. So hold onto your hat Twitter Universe we are in for a bumpy ride…;-)

Holla

Jazzy

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Evan Williams Twitter News

8 Minutes, 140 Characters And Evan Williams Founder Of Twitter At TED

If Evan Williams @ev is still trying to figure out what Twitter is going to become then we should just let him think.  Twitter is on the verge of  BLOWING the HECK UP yet most of us, and this includes Evan are unsure what  to do with it. I for one am hooked and have to thank Social CRM Expert Brent Leary @brentleary for not giving up on me when I said to him “What the HECK is a TWEET! and what shot do I need from my doctor so I am not exposed to it.”

The mantra of this blog is Tweet, Follow or Get OUT of the Way and this holds true to all the users and haters of Twitter. Evan mentions in his Ted speech that Twitter was a side project started on a hunch. This blog is a side project started on a hunch that Twitter will grow so much and be such a big part of the mainstream marketing industry, Twarketing results on Google would be in the billions. These Results 1 – 10 of about 1,020 for twarketing are growing quite well as of the date of this post.kogi ted twitter 8 Minutes, 140 Characters And Evan Williams Founder Of Twitter At TED

So Evan, keep those hunches coming and maybe one day I can buy you lunch in LA from OMG WTF BBQ!!!!1eleven @omgwtfkogibbq
and you can buy me some gas #atlgas here in GA

Holla..;-)

JB