I was very disappointed with this list of Women CEO. I could not find one of these women on Twitter. Worse of all is that only 5 of the 15 companies headed by these woman are on Twitter.
I think I was most disappointed in Avon not having an official Twitter presence since they are one of the most popular consumer brands with millions of women customers. I think Twitter would be an amazing asset for a company like Avon. Especially as a customers support tool for its legions of independent sales reps. Twitter could also be a great lead generator for Avon’s sales force. I just did a twitter search of “Avon Makeup” and came up with hundreds of conversation all commenting on Avon products.
Of the 5 companies that have a twitter presence, Yahoo of course has the most followers with just over 10,000. Then it drops down to PepsiCo with just over 1500 and then it takes a dramatic drop with Xerox at just over 500, DuPont with 125, and Western Union with just 25.
Maybe these ladies should take a lesson from Oprah who currently has close to 500k followers at this time and will have a million by the end next month. Oprah just got on Twitter a few days ago but I can bet you she has big plans on how she will capitalize on her use of this new communication service.
Pat Woertz – Archer Daniels Midland (ADM) – No. 27
Angela Braly – Wellpoint (WLP) – No. 32
Lynn Elsenhans – Sunoco (SUN) – N0. 41
Indra Nooyi – PepsiCo (PEP) – No. 52 http://twitter.com/pepsico
Irene Rosenfeld – Kraft Foods (KFT) – No. 53
Ellen Kullman – DuPont (DD) – No. 75 http://twitter.com/DuPont_News
Mary Sammons – Rite Aid (RAD) – No. 100
Carol Meyrowitz – TJX (TJX) – No. 131
Anne Mulcahy – Xerox (XRX) – No. 147 http://twitter.com/XeroxEvents
Brenda Barnes – Sara Lee (SLE) – No. 199
Andrea Jung – Avon Products (AVP) – No. 255
Laura Sen – BJ’s Wholesale Club (BJ) – No. 269
Susan Ivey – Reynolds American (RAI) – No. 294
Carol Bartz – Yahoo (YHOO) – No. 345 http://twitter.com/yahoo
Christina Gold – Western Union (WU) – No. 451 http://twitter.com/WesternUnion
So ladies I am officially calling all of you out when it comes to your non Twitter presence. Lets not let all the celebrities, entertainers and sports figures grab all the glory on Twitter. Madam CEOs you may now Tweet, Follow or just get out of the way.
All the best
JB
@twarketing
Twitter announced its new redesign of their Twitter site on Tuesday of this week and said that after their announcement they would roll out the new Twitter design to us all. Have you been updated to the new design yet? As of today I sure have not. So, when will we all be able to experience this most eagerly awaited new look and feel? Who Knows.
If you have not added your Twitter account to your Linkedin profile now is the time.
